We’re fast approaching a new era for Yurumerumo! as Kechon(A founding member!) and Chiffon(A member since 2013!) prepare to graduate in October! Let’s face it, it’s a seismic shift for this legendary idol unit as it passes the torch to an entire pack of “Pupil More”s. Nani and Nerun, who only joined last year, are going to be the veteran members! So the next year of YMM! will be one of growth and finding their footing as the unit steps up into something new and also continues the legacy of the past.
So here we have the first live-action MV featuring all the fresh new upstarts, and what is quite possibly the final video for Chiffon and Kechon. The song is called “47 Cities in the East” and it’s just what we love about this group. Let’s watch!
Welcome to part 52 of our increasingly inaccurately named “50 YMM MVs” series, but unless they drop a fifty-third one in the next twenty-four hours – a not completely remote possibility – then we have at last reached the finale.
I don’t know whether we won anybody over to the You’ll Melt More! fandom or whether anyone managed to stick with our coverage until the end but we had fun revisiting all their music videos anyway. We finish with their latest one, from about three weeks ago – Mou Innai Ringo Ame (No More Thanks Candied Apple):
Yes, it was inevitable that if we did a feature on all the music videos of a group well known for being prolific producers of music videos, then there was a high chance of more music videos being released in the middle of our coverage. So now we enter extra time in our You’ll Melt More! chronicles with the MV for Yuru-bics!
Here’s a little back-story on the 50 YMM! MVs project: We actually started coordinating this quite a few months ago ! We had begun writing the earlier MV articles well-before MV #50 had dropped . So at one point, we were watching YMM!’s social media daily waiting for the 50th MV to finally show up so we could begin publishing. We waited…. and waited….
You know what held us up? Yep, Covid-19.
The virus has indeed changed everything in our routine. Some things are rather mundane and inconvenient, and some have been very heavy on our personal lives. The idol industry isn’t on a par with caregivers, but it most certainly touches our spirits and often means a lot to us, so to see it affected by all this was surreal and often disconcerting. In the case of YOU’LL MELT MORE!, Younapi‘s graduation plans were altered and the possibility of concerts were dashed. And with our quarantine needs interrupting the ability to shoot a bonfire MV, YMM!, and many other idols came up with a new way of reaching out to socially distanced fans: A Quarantune, if you will...
Sadly after over three years with a stable line-up, Ano suddenly withdrew unexpectedly from You’ll Melt More! in late September 2019. We were left to wonder what the future held for the group after the loss of such a popular member. Then on New Year’s Eve, we got…this thing:
The hell was that?! Anyway we’ve decided not to count it in our list, not because it’s, er, special, but because the group’s Youtube account filed it under their commercials/announcements playlist and not their MV one. Instead YMM MV #49 is Surpriser, from February of this year.
It’s Day 47 of the 50 YMM! MV marathon, and today we’re watching the MV for “Gachigaki”, in which the girls trade-in their Patty Hearst-esque revolution chic outfits and now dress like street hooligans as they deal with the seedy side of late-night urban Japan…
Hey Rudies, etcetera! Today You’ll Melt More! embark on an ambitious campaign of nothing less than global insurrection, aiming to bring down the world’s governments and replace them with, er, ska I guess? It’s the MV for WOW WOW WAR ~Ska-Champon Sing-Along Front~.
YOU’LL MELT MORE!, in their continuing efforts to be among the most prolific MV artists in the idol scene, were on a hot streak at this point. Not satisfied with creating video content for every song on every single, they also shot MVs featuring remixes too!
Up today is a video for “Never Give Up Suiken (Yoe Yoe Remix)”, a new version of their terrific Kung-Fu film-inspired single from only a couple of months before. Made largely to promote their tour at the time, the girls took matters to the streets…