Using This New MV to Promote NEO BREAK a Bit

I’m not going to manually count them right now — because like some kind of Talmudic observance of the Word, I fear that if I were to actually try to sum up all of the idol things that have been posted about on this here website in the past 5+ years, it would be at the very end, and I’m not ready for that yet — but we’ve covered a lot of idols, one way or another. Some of them we follow the way they should be followed, as the (relative) big deals that they are; others we follow with perhaps far more fervor than they “deserve,” which is a pretty lousy value judgement to make about anything you ostensibly like, but nonetheless kind of checks out when the object in this case flames out of existence after a few months and all we’re left with is recriminations; and others we highlight, and then hope for, but for all that hoping the thing that attracted you to them in the first place just never quite relights the same way.

That is not to place NEO BREAK all the way into that last category, though it’s certainly applicable — I haven’t blogged a post about them in something like 30 months, and prior to that it was only a few little posts stretching back to when the group was known as Jeanne Maria. Instead, they’ve been prime Weekender material, a group that you might get into if “idols that are loud” led you toward “idols that are sometimes kind of loud in the way that people who mosh at a Dave Matthews Band concert think of ‘loud.'” Because I like them, see, and always figured more of you all either did or would. They just weren’t doing much loud enough to want to spend a post on them.

And so anyway, this blipped into existence last week: Continue reading

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NELN Did It

Twelve months since their debut in the teeth of “in these uncertain times,” NELN has very literally gone full circle and made it to the end of the journey they promised — the final monthly MV has been delivered. There’s been an incredible mix of mostly high quality all along the way, and to say that I’ve been anticipating this with real feeling is a little bit of an understatement — each month’s MV has come at slightly different times “toward the” end of the month, so I’ve been following the dang Twitter account like a bloodhound since Sunday. Today, payoff.

That’s just absolutely lovely. The thing’s an homage to the whole sequence of MVs that got us here over … wow, NELN, I doubt that “do a year-long debut sequence while society closes due to worldwide pandemic conditions” was the actual design, but it paid off perfectly. And here in this MV we get that story played out again, referring to the past works and I’m sure riddled with other Easter eggs that people far more in the know can inform on. Different strokes for different folks and all, but I’d be pleased if this one came up in the Best Of discussion. The song is of course quite nice on its own, though a little done at this point in the sequence, but it serves its role as tentpole very well.

What’s next for NELN? We’ll find out soon!

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Homicidols Investigates: Osaka Shunkashuto

You may have seen the news that, for the first time in more than four years, Osaka Shunkashuto* is losing a member. That’s sad for them! But it also rekindled a thread of discussion in Team chat last week about Syukasyun, about whether they are in fact still good or are now boring. I thought this warranted investigation!

Background: I loved Osaka Shunkashuto. During that formative I-want-to-hear-it-all period, my first exposure to them was the incomparable “C’mon!”. Of course I wanted to hear a lot more from them after that. Sure, the indie work wasn’t all hits, but that era of the group, doing fun rock covers and channeling throwback R&B and soul in a way that nobody else was while old boss Soezimax helped them develop gripping video content, they felt undeniable and inevitable.

You know who else loves Osaka Shunkashuto? Chris does. I recall that some of our earliest interactions were about the group, including during the period that I believe began in earnest only after they signed with Avex but maybe during the time with Fujiyama Project, which is when the shade began. Not from Chris; oh no, the man is a true believer. From me, you see, and I feel like my increasing frustration with the group that really began around the “New Me” single and definitely peaked with the SSFW album was perhaps a little too pointed and vocal, for Chris would chastise me for it. He would also insist that no matter how much kvetching I did, SSFW was in fact good and fun.

Nonetheless, this argument was broached against last week, when Chris asserted (no, I will not give you context) that if only we/I would give Syukasyun another chance (now, at least two years since I wrote them off forever), then we/I would see the truth. That this was asserted in the context of allowing that yes, the case was undermined by recent-est work, only served to embolden my commitment to the assertion that SSFW is boring. However, being the kind and generous and extremely handsome Maniac that I am, I deigned to quite literally hear the two competing arguments as to whether Osaka Shunkashuto is boring and then render a flawless, beautiful verdict that cannot ever be questioned.

Bring on the evidence! Continue reading

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More Compelling Evidence in Your Personal Journey Toward Loving POPPiNG EMO

I will, even at great personal cost*, make more of you people into POPPiNG EMO fans. Like, yeah, maybe you actually secretly all are in fact completely, hopelessly owned by The Other Unit Close to SCRAMBLES and are just really good at hiding it. No! It beggars belief! So maybe then the solution is to simply present more recent evidence and loudly demand through clenched teeth (I’m not mad! You’re mad!) that you will look at it and like it or you won’t get any Jell-O for dessert.

And on that cheery note, I present the latest MV from POPPiNG EMO, as usual released because they feel like it: Continue reading

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Sway Emotions Slightly Satisfies

Lo about six weeks ago one of 2020’s single best group debuts — I speak here, of course, of Sway Emotions Slightly, you are capable of working out these context clues — issued us a challenge: retweet the tweet X many times, and you will be progressively awarded. Now me, I’m a glutton, so if a particular personal favorite idol unit tweets out that 300 tweets are necessary to release this new MV, then you’d better damn believe that’s what I’m going for. One could say some things about how long it took to get those 300, but it definitely happened and now here we go with SES’s latest:

Continue reading

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INforMEL and the Best for Last

This new MV from INforMEL was slated for the Weekender until I actually took a minute to watch it just now. I’ve had my head down a lot lately, with a lot of Day Job plus a training boot camp for another potential change in field PLUS a new course that I’m taking to do the job I already have somewhat better, oh and the pandemic rages on despite everybody in this country doing their level best to pretend that isn’t the case* and likely to start dying by the truckload in the next few weeks so it’s somehow now even more dangerous to go outside to, like, run or hike or something. That’s all been on my mind, and I’m tired in the first place, and I just kind of needed something to hit right, put a positive spin on things, provide a bit of uplift.

So INforMEL provided:

Now I’m feeling pretty good and kind of just want the post to end. Nothing else to say, right? It is what it is, let it stand on its own, maybe make a fart joke on the way out.

Oh but right, INforMEL graduated everybody and this was their swan song:

WHY IS THE VENUE CALLED THAT

Well that’s not a good mood-maker at all! Crud. I guess now we wait to see if/what/when happens next with INforMEL.

*Never forget that all politicians are sociopaths and human life has no meaning to them

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Kamikaze SENSATION: New MV to Vote For

When last we saw Kamikaze SENSATION, “they” had just released a new MV and everything was good and all, except that “they” was actually just one and the only other member was so new that filming hadn’t been done with her. These are the little bits that make chika idol fun, people. But yes, now two months on and apparently all well-set again in membership, Kamikaze SENSATION released another new MV, and I am out of wit this morning so there’s your intro:

It got both members in it this time!

Continue reading

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NELN’s Latest Move Is the Emotional Gut-punch

“Oh heck, it’s just about the end of the month, we must have a new NELN MV coming any minute now!” said I to myself on Thursday when I was trying to do a lot of productive work and instead kept needing to stick my head into Twitter and managed to scroll through long enough to see a NELN tweet. And of course I was excited — have you seen what NELN does? — and really hoped that they’d drop that this morning so I could fold this post into the Homicidols Time that comes on weekend mornings. And it did! So let’s talk about it.

I will reiterate later, but it bears pre-reiterating now: NELN, if you are unfamiliar, is releasing 12 MVs over 12 months since they debuted last year, and this is #11, and there has been some really great work from this kind-of-out-of-nowhere group during the process, so of course the expectation here is high. And so: Continue reading

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There Is Every Reason to Be Excited about Sway Emotions Slightly

One of the highest-quality new acts of 2020 is showing that they’re grabbing 2021 by the horns, too.

At their first one-man the other day, they announced a new EP that’ll be along before we know it:

Sounds great even as a snip! And naturally it’s easy to infer what we can expect as far as an MV will go; apparently you can see it early if you download this app and win a lottery or something?

This is a very short blog post for something that is very exciting!

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Jesus Christ, This Is Absolutely Perfect

NELN, as expected, dropped yet another single in their 12-month-long series of releases, and did so right at the end of the month per usual. I want to get all of the reax out of the way first because, I swear to you, if you haven’t already watched this video and/or listened to this song, you’re going to be more than a little impressed, and you’re going to be like, oh wow, didn’t they do nine of these during 2020? And why didn’t we make them the debut of the year? And the answer is that I don’t know, but seriously it’s like NELN is just upping the ante every month, and I’m almost afraid of the beauty they’ll spring on us when the series ends in March and then they’ll do something during their big gig in April that might break reality. We’ll see. In the meantime: “snow light”:

Everything about that is wonderful.

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