50 YMM MVs Day 52: Candy

Welcome to part 52 of our increasingly inaccurately named “50 YMM MVs” series, but unless they drop a fifty-third one in the next twenty-four hours – a not completely remote possibility – then we have at last reached the finale.

I don’t know whether we won anybody over to the You’ll Melt More! fandom or whether anyone managed to stick with our coverage until the end but we had fun revisiting all their music videos anyway.  We finish with their latest one, from about three weeks ago – Mou Innai Ringo Ame (No More Thanks Candied Apple):

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50 YMM MVs Day 51: Relax

Yes, it was inevitable that if we did a feature on all the music videos of a group well known for being prolific producers of music videos, then there was a high chance of more music videos being released in the middle of our coverage.  So now we enter extra time in our You’ll Melt More! chronicles with the MV for Yuru-bics!

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50 YMM MVs Day 49: Newbies

Sadly after over three years with a stable line-up, Ano suddenly withdrew unexpectedly from You’ll Melt More! in late September 2019.  We were left to wonder what the future held for the group after the loss of such a popular member.  Then on New Year’s Eve, we got…this thing:

The hell was that?!  Anyway we’ve decided not to count it in our list, not because it’s, er, special, but because the group’s Youtube account filed it under their commercials/announcements playlist and not their MV one.  Instead YMM MV #49 is Surpriser, from February of this year.

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50 YMM MVs Day 48: Unexpected

We’re almost at the end of our journey, so what better way to celebrate than by being launched into space to dance with You’ll Melt More?

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50 YMM MVs Day 46: Revolution

Hey Rudies, etcetera!  Today You’ll Melt More! embark on an ambitious campaign of nothing less than global insurrection, aiming to bring down the world’s governments and replace them with, er, ska I guess?  It’s the MV for WOW WOW WAR ~Ska-Champon Sing-Along Front~.

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50 YMM MVs Day 45: Magic

Hey Rudies!  Today The You’ll Melt More! give ya natty natty ska champion beat in the MV for Sayonara Sekai (Goodbye World).

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50 YMM MVs Day 44: Guerrilla

YOU’LL MELT MORE!, in their continuing efforts to be among the most prolific MV artists in the idol scene, were on a hot streak at this point. Not satisfied with creating video content for every song on every single, they also shot MVs featuring remixes too!

Up today is a video for “Never Give Up Suiken (Yoe Yoe Remix)”, a new version of their terrific Kung-Fu film-inspired single from only a couple of months before. Made largely to promote their tour at the time, the girls took matters to the streets…

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50 YMM MVs Day 43: Sunset

Christmas 2018, and what did You’ll Melt More! gift to us?  Another MV of course – this one for Inochi Atte no Monoda ne (While There’s Life, There’s Hope), another track from the NEVER GIVE UP DRUNK MONKEYS EP.

A charming cello-drenched slice of loveliness that has inspired our ladies to put stickers all over their faces late one afternoon and head out to a hillside to cavort about and get as much footage as they can before the sun goes down – and the sinking sun really lights these scenes beautifully.  Simple, yet delightful, like all the best Christmas gifts.

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50 YMM MVs Day 42: Virtual

Going anywhere nice for your holidays this year?  Probably not unless there’s a scientific breakthrough announced tomorrow and it turns out that jelly baby sandwiches and Spice Girls songs are the cure for coronavirus.  Why not do what You’ll Melt More! did in the video for Natsu on Blue and visit a virtual reality resort?

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50 YMM MVs Day 40: Gardening

There was an easier time this year where it felt like Ano & Younapi‘s graduation might be the worst thing to happen this year. Clearly, these days are long past.

I initially wrote this during the middle of lockdown. I had not seen the sun for weeks and everything felt unglamorous and detached from the passage of time. That’s a lot like what happens in DAHLIA.

 

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