Thank you to Jul for the note on this one: yandoll, who you may recall struggled to fulfill their CD-selling challenge just last year despite being sort of uniquely good in the yanderu space (also uniquely in the yanderu space), and also are yanderu idols who often practically define what it means to be chika, are nonetheless making a major debut in the summer under Universal:
【めんそ〜れからの重大お知らせ】https://t.co/BBNNOzb6qC pic.twitter.com/08s6Jumbz8
— 病ンドル✞ (@yandoll_tokyo) January 15, 2018
To do so, three members are getting the axe (or self-delivering the axe, it’s impossible to tell), and auditions for the replacements are beginning promptly. Farewell live forthcoming.
Kind of puts this video from the other day into a weird light, no?
#今日の病ンドル pic.twitter.com/CrXpzrykZI
— 病ンドル✞ (@yandoll_tokyo) January 13, 2018
And we’re left minus one particularly impressive super-tall idol
So let’s break this down. In ways that might surprise you, yandoll’s actually rather popular in the way that chika idols can be. They do well in Tokyo Candoll and Idol Matsuri and whatnot when they enter. They even have … they get to do the model/sponsor thing, just unconventionally:
✨✨就任発表✨✨
当店のイメージガールに「病ンドル」の「陽菜菜々羽」(はるなななは)さんが就任されました😉👍✨
就任に伴いイメージガールオリジナルSetの販売をいたします😌💞
只今準備中ですので皆さまご期待ください☺️👌💓#akihabara #vapetreasure #akiba #vape #病ンドル #陽菜菜々羽 pic.twitter.com/tZjMzEYyJ8
— Vape Treasure (@vape_treasure) January 12, 2018
This is approximately what Universal is taking on:
I’m just trying to figure this out. Universal did have Splash! once upon a time, back when Splash! was still a reasonably viable thing (hard-luck story notwithstanding), and I’m sure that they have a plan here. Like, don’t take this as criticizing yandoll; I’m just trying to digest a single entry in what could otherwise be viewed similarly to major U.S. labels went out of their way to sign every Seattle longhair in flannel for the better part of 1993, or how every rapper in Atlanta was a hot commodity for a minute (and how dare they do that to us). That’s obviously not the case, as the real wave of loud-and-etc chika idols was a couple of years ago, and there’s hardly a sudden rash of even big-time projects getting major deals. I’m guessing that Universal sees something, likes something and wants something, and the two remaining members of yandoll will benefit.