The hardest part of being a fancy idol blogger is definitely dealing with the disappointments. I’ve pointed out in the past to absolutely zero objection that, if we’re all being honest, a lot of the people covered in this space aren’t terribly talented, and the music, though it undoubtedly has appeal for someone somewhere, just isn’t all that exceptional — but those aren’t the disappointing things. What’s disappointing is when a project is cool and fresh and smart, and the idols have great individual talents that align perfectly with the concept, and it all coalesces into something really great … that then, almost always for bottom-line business decisions, get reduced to a soulless husk. That is disappointment, and it kills your want-to as a blogger.
All that being said, Osaka Shunkashuto, who once upon a time did this, have a new EP coming out next week, and they released an MV, and the song is from that FAIRY TAIL anime that most notably BiSH also contributed theme music to, and stupid me got hype about the release for a minute before I hit play and:
In a vacuum and all things being equal, is this a bad song? It isn’t. Is it a terribly interesting song that makes the most of the performers’ talents (in any way) and could compel a stranger to really want to dig in and learn more? It also isn’t that. Congratulations, Avex: You turned one of the freshest, most unique acts in idol into, well, idols, with all of their natural charm fed through your very own Blandness Brand processor. And all it took was a couple of years!
Granted, this isn’t the first time that I declared SSFW to be effectively finished as a group worth following, and associations with this FAIRY TAIL thing are pretty tame across the board, and maybe their next single will be a venomous blend of hard rock and R&B, complete with a dance routine straight out of the K-pop karaoke place down the street. I am not, however, holding my breath.