We did it! Despite the very best efforts of the world to destroy humanity before the new decade was more than a few hours old, we got to the day when the full album of the fully rebooted BiS came to fruition with the MV that will lead it into the sales wars. And what an MV! Maybe you saw it during yesterday’s aborted leak. Maybe you saw enough that, when combined with the title, you had no choice but to think of certain late-90s punk touchstones and tributes to an aesthetic that never should have died. I don’t want to say that every little thing in it is completely deliberate, but come on. Just look at this:
Yep, that definitely hit all of the right notes. Maybe the only thing truly missing is one of the actors suddenly having their face twist into a horrifying hell rictus, or a lo-def shot inexplicably shaking and turning to convey wackiness or something. Otherwise, from colors to setting to styling to the exploitative use of little people in the guise of show business icons, I’m back in the waning years of rock music’s last best decade.
And the music? Well yeah, that’s good too. I think we all figured that’d be the case, right? Like, they got the less saucy stuff out of the way on the last album preview — given all the rest of their body of work so far, for BiS3 to drop anything less than an all-out punk barrage would be the biggest surprise of all. And yeah, all in all I do think that this album has shaped up to be the best by a group named BiS in quite a while, though we should wait for the official release just in case Watanabe decides to pull some shenanigans.