I love a lot of things about You’ll Melt More!, and one of those things is their sheer prolificness. While other groups take months to release a single with two songs on it, YLMM! release singles and EPs like a 24-hour factory of goodness, hardly even slowing down to catch a breath. But what’s important to mention here, is that this continuing flow of output is consistently high-quality and always a sure-fire crowd pleaser.
And then there’s the music videos! The group has gone through the effort to make MVs for practically every song on their recent EP releases. I like the way they’ll produce a couple of videos that show off a somewhat considerable (but still fairly modest) budget, and then knock out some quick ones with hardly any money spent at all, relying strictly on lo-fi charm and hooks to get the point across. The videos often present themselves as labors of love by a group of girls who are clearly enjoying what they do, and that’s far more valuable than a lavish budget shot at some fancy location.
So right now we’re basking in the hangover left behind after the rollicking fun of “Never Give Up Drunk Monkeys” with a follow-up video for their song “Dahlia”. The song itself is a nice, upbeat number giving off a positive glow, accompanied by a kinda dark, but also kinda hopeful MV with idol-zombies, existential late-night wandering, gardening, and Younapi behind the wheel of an early model Ford T-Bird: Continue reading