A lot goes into a name, I feel. At Day Job, we take a lot about “brand promise,” that we create expectations in people and are basically duty-bound to deliver on those expectations, and a lot of that brand promise can be communicated just with a name.
So when you see idols called Aphrodite, I think that paints a bit of a picture (and not the Botticelli, you weirdos). What do we get?
That’s Aphrodite (Twitter). I’m not sure when their actual origin was, but I first came across them via Pure Idol Heart about a year ago and spent a lot of time listening through their Soundcloud to figure out this (at the time) neo-classical alt-EDM … it’s hard to describe, but you can see it if you go back to the origins.
Nowadays, though, they’re doing “dramatic rock” (yes, they are!) and are on a little bit of a tear, as you may have noticed that they’re on a lot of bills these days.
Listen to the whole thing:
Here’s another in the same vein:
Aphrodite’s stuff moves around quite a bit, from alt-rock and grunge to electronica and the kind of post-disco pop music that VH1 used to be powered by. It looks and feels like a deliberate sort of transition over time — they started as a duo, gradol Ninomiya Momo and Chinen Mai (the stars of the video), who did atmospheric, goth-y electronica, but the whole presentation has changed over time. Now they’re up to five members, actually, the website be damned, because they just added Inoue Yume, ex of 969.
There’s a lot of good happening here. I think they can keep the name.