50 YMM MVs Day 7: Aardvarks

Hey there Meltyiacs! (Oh, we’re not using that has a fan name? Umm, how about “More!rons”? Okay, okay, we’ll talk about it later…)

Yeah, so we’re seven days into our 50 YMM Days Project! That’s like a whole week! That brings us this delightful song with the easy to remember title OO”.  (Pronounced as “Oh-Oh”) There’s a lot going here that I think is open to interpretation, so let’s get right to it and check this out…

So once again we’ve got another MV without any members of YOU’LL MELT MORE! in it! The notion of leaving out the group in what’s essentially a promotional video is pretty bold. It’s gotta be a testament of faith in Yumerumo’s quality musical output that one would be willing to use this an opportunity to create a short film instead of taking a much more conventional route. If you know the song is good, then why not?

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50 YMM MVs Day 5: Yakiniku

Welcome to day 5 of our one-by-one exploration of You’ll Melt More!’s prolific output of music videos! I’m personally learning a lot myself from this project, both about the group and little fragments of Japanese society as well. Much like the first video we covered in this this series, “SWEET ESCAPE”, here’s a little glimpse into the life of Japanese social culture . The song is called “Sukiyaki” and while the idols do actually appear in this one, they mostly take on a support role to the main character, a seemingly lonely guy grilling some tasty meats…

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50 YMM MVs Day 4: Bonding

Hey it’s day four of “50 Days of YMM MVs”, a deep-dive analysis into 50 music videos (as of this writing) by YOU’LL MELT MORE!! We’re still pretty early in the group’s history at this point, when the group had eight(!) members, including what I’d consider the “core” of the group that we’ve come to most closely associate with their name. This song is called “Sayonara Bakachan”, let’s check it out…

One thing I’m enjoying already about this project is the opportunity to revisit these earlier tunes when YLMM! were still very much under the radar for a lot of folks, and I’m including myself in that statistic. At this point, I had heard of the group, but really hadn’t checked them out with an attentive ear yet, which I’ve since come to realize was my loss during that period. Let’s face it, they were always good from the beginning!

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50 YMM MVs Day 1: Fahrvergnügen

Okay, here’s the opening round of our 50 YMM! MVs in 50 Days bonanza! Let’s dive in…

The raw rumblings for the genesis of a whole new take on idol music were still fresh in 2013.  BiS and Babymetal certainly got most of the attention as this breed of bolder, more diverse artists came to light, and perhaps it might be forgotten or even unrecognized by some that YOU’LL MELT MORE! had been formed in 2012, which is understandable because not only were they underneath the pop radar, but they were testing the waters drawing from an even deeper, more obscure niche than the aforementioned groups.

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For Him? For Her? It’s POUR LUI

Is this the longest downtime between albums in idol history? Seriously, we’ve been waiting for 10 years!

Today the sequel to Pour Lui’s original solo album “Minna no Pour Lui” aptly titled “Minna no Pour Lui II” drops and oh boy was it worth the decade long wait.

As you can see we have a full double album here! Eight brand new songs and a second disc of re-recordings from the original Minna no Pour Lui.

The initial sound is what you’d expect from a WACK and SCRAMBLES production – it’s solid alt-rock that makes you want to slam your head back and forth, with opening track “I’m in love” featuring some guitarwork that wouldn’t go out of place on an Iron Maiden album. Pour Lui would kill Run to the Hills but could Bruce Dickinson do THIS? No, because he can’t speak Japanese.

 

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One Year Later, Sari Is Still Worth Getting Excited About

Today, it’s been exactly a year and two months since Sari and Hina graduated from NECRONOMIDOL. Which makes the release of Sari’s debut single and music video this weekend feel all that more significant.

I already wrote a little thing about the title track when the demo first came out so go check that out.  

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Pour Lui Jumps Forward By Going Backwards

Pour Lui’s been so busy this 2020 that she didn’t even have the time to show up for most of her own music video shoot, poor thing.

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avandoned: Ending Is Beginning.

When you’ve become fully ingrained into idol fandom, there’s certain inveitable events that you learn to anticipate and mentally prepare for, such as when a twitter account belonging to a group you love posts an image containing a stark few blocks of text. Yeah, you know the type of post I mean…

This is idol, and this is the world we’ve put ourselves into, but it’s a little different when it’s a group that’s particularly dear to you. It’s more personal, more emotional, it’s something you feel inside your stomach. It’s understandable and okay.  Continue reading

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TFW You Can’t Quit Idol and Idol Can’t Quit You

The waning days of 2019 and opening week of 2020 have been a special time. Some of the greatest legacy acts and personalities of our time hang ’em up at last — the literal goddess of earth and sky herself even revealing that she’s been secretly married all this time — and with that saw the retirement from idol and return to solo work by the grand dame herself, Pour Lui, twice founder of BiS, mature member of BILLIE IDLE, from whose fecund mind sprang the cultural movement that created not just modern chika idol but about 95% of what we like to cover here. That Lui was going back to her roots as a solo musician (though still connected to the Watanabe/Matsukuma machine) felt like a nice coda, something natural. She was done with idol, and idol — graciously — was done with her.

Or so we thought!

New group with a familiar-sounding name. New auditions. New music. “It’s complicated” with WACK. Somebody stage an intervention for this woman! Continue reading

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A Friday Fun for Adulation

If the last year or so has taught us anything, friends, it’s that anything in idol is possible, a spirit that you firmly embraced for our #2020IdolPredictions:

Nice segue

Now, for today, if you’re following the news at all, you no doubt have noticed that the world seems to be going to hell in a handbasket with stunning alacrity. It’s almost like we don’t want there to be a 2021! And at fraught times like these, it’s normal to want to turn to something as relentlessly positive as idol to cope. But here we are, three days into the new decade, and we find out that one of the most important personalities in our end of the Idolverse is hanging up her color-coordinated outfits in May:

I’ll spare you both panegyric and elegy — and definitely eulogy — but I think I speak for an enormous chunk of the fandom when I say that Saki is a person who has mattered in a way that few get to. She got her dream job as an idol with her absolute favorite (even got to do it twice!), then parlayed that into, really, five-plus years of a plaPOPGANG continuum that contributed greatly to the creativity in idol music and the individuality in the scene. Hell of a run. Continue reading

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