I have entirely too much to say about the new BiSH song-and-video move while at the same time saying very little about it at all, so bear with me a minute. It’s like I saved all the words that I didn’t write over the past couple of weeks just for this one post!
Necessary intro: New BiSH MV. New album coming in under a month. Me? A mix of eager anticipation and total trepidation. Like most everything BiSH has done going back to 2017, one gets the feeling from the available evidence (or: they skipped ahead and bought the EPs) that Their latest is going to have the same uniformly good collection of music as always with one’s own levels of satisfaction thereof determined largely by whether they preferred the first or second promo single release.
Yesterday was time for the full, amalgamated album to get its turn in the marketing chute, and thus to use was born “DiSTANCE”:
I was so tired, you guys. Like you know when you reach a point where not even sleep seems like it’s going to get the job done, and what you really need is to remove any and all obligations from your schedule for a few days while you blissfully do absolutely nothing of import? That’s where I was yesterday! And I thought to myself, you know what, you still need to finish the week, but let’s keep the sideshows to a minimum and just chill when possible. No projects, no working out, no bringing the job home, no idol.
So of course on that last point I knew better immediately and thought out loud, “Right, and now watch BiSH or somebody drop another MV and then all your not-plans will be for naught.”
Silly, silly Maniac. If I’d been mindful in even the tiniest way, I’d have known that, yes, another BiSH release was looming, and with it likely something to talk about. They were pretty clear about the build for CARROTS and STiCKS — one EP each in April and May, and then the full album in June — and had already provided one MV as promo to prove it. Why was I sleeping on this?
Here we are, then. And can I admit that I had the most conflicted smash of the Play button of my entire life? The song title and general visual aesthetic put my mind right down the path of expecting yet another Kentacore ballad that would probably sound very cool and nice and possibly even powerful, like that style is at its best, but very much the same, and yeah, that blunts a lot of enthusiasm. On the other hand, their last lead song and MV were absolutely delicious and reinvigorated my old passion for the group, so I had to see where this landed one way or another, right?
Things have been quiet on the BiSH front lately, haven’t they? Sure, sure, they announced a big-ass new tour with an awesome theme, and they have all of the usual tie-ins and promoted merchandise and all that jazz, but … yeah, the thing that put BiSH on the map in the first place (their music) was kind of bereft of attention, and by all parties it seemed. It seemed.
Because what better day to near-guerrilla-drop a new album in a split concept over a 30-day span than April Fools’ Day?
Ah, BiSH. Or maybe, rather, “Ah, WACK”. Few things can get a Western wota het up easier than the hard side of idol’s big bad and its steady flagship, at once inimitable and sublime and a bunch of less complimentary things lately because why mess with your cash cow, you know? The BiSH members are always up to some kind of (well-compensated, no doubt) shenanigans these days, to the point that it’s easier to move around various live clips from big shows or catch an interview than it is to find new envelope-pushing music.
My friends, while idol is in many ways so akin to other performing arts, up to and including professional wrestling, the one thing that it so often lacks is real, true, genuine interpersonal drama between figures. Idols usually just ganbare-fist for photos and vow to do their best and applaud politely for everybody. It’s neat, and a neat feature, but also a little placid sometimes, especially for those of us who like some good ol’ fashioned beef between parties.
Who better to throw shade and get those hackles raised than OG idol shit-stirrer Pour Lui, who’s original BiS spared no sacred cows the occasional bit of grief? Yes, that’s the ticket. But at whom would she throw her shade, and in which way, and to what ends? And hell, considering how well-orchestrated things in idol tend to be, how can you tell what’s real shade from weak shade from goofy teasing of one’s friends, neighbors and senpai? Fortunately for us, and especially those of us who enjoy the munching of popcorn while pots are stirred, Lui got together with friends to do what can only be described as a BiSH diss video:
Of course, who cares what I think when BiSH is absolutely raking in cash for WACK, and the train seems to only keep accelerating. Look, it’s another video game tie-in (like right after making fun of that)! They’re like in all of the media! Even more than they used to be!
“stereo future”, the single, is out in December, but we get the video today:
Or, humorously, they shared the link late last night before the video had even officially published, leading lots of people* into I-didn’t-read-the-tweet-shut-up confusion. But it’s not something to miss, so of course I was up early for the express purpose of winding up wishing that I hadn’t done that. Continue reading →
Did I know that former gas station attendant Ayuni D was being hooked up with a solo project? And, unlike Chitti and Aina, it’s a standalone EP? (/checks notes) I did not! It’s a total surprise! And yet, here we are, and the dang record drops tomorrow and oh my goodness where the hell has this song been?
Also, I didn’t know that she could play the bass better than me
You know, I spent all this time thinking that Aina’s various solo projects, and then Chitti’s getting one of the most legitimately nice songs that I’ve heard in a while, that these were harbingers of big changes. Hell, when Ayuni D joined BiSH two years ago, I said in some conversation elsewhere that those two were probably going to be the next to go, to seek greener pastures than idol stages, and that BiSH would be “Atsuko and Ayuni D’s group in a couple of years.” (Yeah, I remember that but I can’t remember … Anyway.) Continue reading →
Lo and behold, the first MV from that double A-side split solo single by (captain) Chitti and (center) Aina from BiSH has arrived! I felt good from the preview; the whole song and nice narrative video kind of makes me feel like I should be doing more with my life:
Does anybody else ever watch these moments in films and the like and think, there’s no way that’s real, nobody actually does that, also be careful because those sparks could probably burn a hole in your head, while also thinking, man, I’d really like to be doing that too? Asking for a friend. Continue reading →
In case it hasn’t been obvious, I’ve become a little bit of a BiSH skeptic over the past year or so — even my original support for the last single waned in retrospect. It grieves me, actually; my all-time idol top 10, regardless of whether it’s song-album-video-person-whatever, has BiSH all over it, and I remain an ardent supporter of the idea of BiSH and the incredible barrier-breaking potential that I think they have. This is why, even almost two years into a long run of mostly being disappointed by them, I get the giddies when they spin off new stuff, especially new stuff that appeals directly to my own biases!