First, disclosure: ZOC’s official Twitter gave me a full-on heart attack the other day when I was idly just trying to clear out the notifications and I saw … a blog post from Seiko without context! DUN DUN DUUUUUNNNNN. But naw, it was nothing, no graduation announcement or a “that was fun, what next” or anything, just words of praise and encouragement from the boss behind it all. Yes, the legend herself is still part of the group she founded.
And on that note, given that their first single released yesterday, it only made sense for ZOC to release an MV for the B-side!
For almost any idol group that debuted last year, during a great-enough-to-be-noteworthy glut of new projects, to stand out after the fact was going to require unique efforts and angles. Some of them, like we saw from Toricago the other day, are all in on creative updates on familiar tropes. Others looked to up any of a series of antes — to be more something than thei r peers — while others did enough to catch the eye and now face a long road ahead.
Arguably the greatest move that anything in idol could have done last year, then, would be to be in fact the creative side project of a modern musical legend who would lend credence, gravitas and much-needed artistic credibility to the whole in addition to that all-important name recognition. Yes, of course I speak of ZOC, who may have had the most enthusiastically received debut I’ve ever seen despite being more notable for instant member drama than anything they did musically. Basically, it was super idol.
A few months in, though, ZOC has been active and working and stable, and now with a single on the way next week, it was time to really show us what they have to offer. The MV for “family name” tells the tale:
As if 2018 hasn’t already been absolutely lousy with great idol debuts, along comes every idol’s greatest champion, Oomori Seiko, with a unit of her own. Like, when this was announced, I thought, oh neat it’ll be cool if she stands in as producer and writes some tracks — I didn’t expect that she’d don the skirt herself and step right the hell up as leader.
Given the quality of this pre-debut teaser, I’m guessing that she just didn’t want to feel left out:
And this is just the intro! There’s precious little info about where this project is heading (even Natalie.mu is stripped down to the basics of them debuting tonight). That means speculation — the stupider the better! — so I’m going to go out on a wild-ass limb and say that it’s time to go all-in because: Continue reading →