A few months ago we first featured SIPP (Super iDOLS Pops Punk),  a new unit out of Osaka that sprinted from obscurity to song-of-the-year contender on the strength of their debut single, “dawn”. With an introduction that unbelievably good, we were trying not to let expectations for SIPP’s follow-up run too irrationally high. There have been any number of groups over the years that stormed in with a dynamite debut and then just faded into the ether.  Still, during this week of A-list music releases, the most highly anticipated song for many of us was the second single and MV from these rookies:

It’s time to get irrationally excited again. Continue reading →