When future music historians look back at the history of the genre the English-speaking world, for lack of a better term, generally refers to as “Alternative Idol”, the decade of 2010 to 2020 will be seen as foundational. Underground idol in Japan has been around since at least the late 90s, hard rock composers were penning songs for idol units in the mid 2000s, and indie idol has probably existed since the birth of the idol genre itself. However, it was the year 2010 when the momentum of disparate events would begin to coalesce and eventually define the broad genre we know and love today. That year’s creation and subsequent seismic success of BiS and BABYMETAL would inspire the formation of hundreds of punk and metal idol units. At the same time, the zeitgeist of the early 2010s independently birthed several other less prominent but just as significant influences. Bellring Girls Heart, You’ll Melt More, Especia and others emerged to embrace an edgier and more avant-garde approach to idol, crafting the sounds and sensibilities of post- and pop-punk, new wave, techno and progressive rock into something entirely new. These early groups inspired both creative composers and adventurous music fans to embrace independent and underground idol as an effective medium for expressing almost every subgenre of rock, hip hop and electronica. Over the past decade, alternative Japanese idol has grown into a world class laboratory for the creation of some of the most innovative music on the planet. Continue reading →