The nice thing about regular check-ins on your YouTube subscriptions? You get to see when the acts you follow schedule debuts without having to delve into the cesspool that is Twitter.
So it unfolded in the composition of the Weekender, as there were several scheduled live streams and debuts of various things in the queue, and if anything I’m just mad that I had to wait for this new one from EIMIE for more than a day because you know I don’t work on Sundays anymore. But here:
The occasion? I have no idea! They bill it as “new song,” and it certainly is that. This is my kind of untethered audacity — eschew all norms for new releases and just get the things out there into the world in as shiny a package as you can. And is anybody complaining? Short of a handful of people who are big EIMIE stans desperately hoping for a physical album they can buy like 30 copies of, no! It’s a fun song that’s a little less on the outright heavy than the last one and a little more on the outright idol, with a snazzy-ass MV. I realize that not every unit in existence can put that much resource into every new song they deliver, but that doesn’t mean that the EIMIE standard shouldn’t be the overall one. Like okay sure, maybe you hamstring your ability to “sell records” and whatnot, but just think of how much more media we’d get more often!
One of the more enjoyable but oddly unsung (’round these parts) units in idol the past couple of years has been EIMIE. Granted, I missed a big chunk of their emergence last year, but in the intervening time it’s been interesting to watch what used to seem like a fairly straightforward rock unit turn into something more. And in their latest, “something more” seems to be a genre-less x-core monstrosity that I send to half the people I know with various emoji to accompany it and I get back a range of responses (most no worse than neutral!) also via emoji, and then somebody does the cry-laughing thing and outright says “WHAT THE HELL IS THAT”. My kind of track.
Anyway, the latest! Dropped in rough conjunction with their band-accompanied one-man a week and change ago, and really just all kinds of fun. I meant to share it much sooner, but it’s not too late! Consider it fresh and full of rapping and even references to an MC and also chunky and loud and heavy and I’m kind of in love with it. Continue reading
Man, there’s a lot of stuff happening suddenly! I hope we get a chance to address at least most of it!
But cutting right to the chase, look ^ at that headline, get the picture, and then prepare yourself for our first true return visit to EIMIE in more than a year. I feel like we should all have more love for this wonderfully rocking unit, who (the occasion for this post) finally got around to releasing another MV from an EP that they … released all the way back in the spring? Sure, why not. It’s 2020, people. But anyway this bangs and you should play it for every person you both like and dislike in equal measure:
What can you even realistically add to that? It’s awesome hard idol rock (or some suitable combination of those three words), borders appropriately on perfectly acceptable -core kinds of stuff, weaves the idol vocals in perfectly, has a killer hook … that’s a really good job, EIMIE!
I want to share something with you guys. An accidental trip-over-it-and-remember-that-it-exists kind of thing, if you will. And you know, we haven’t shared a whole lot of previously un-posted-about idols this year for a number of reasons, so why not get a few out there before the year is effectively over?
So meet EIMIE (Twitter), who yes are a palindrome but are also a pretty darn solid rock project, and who dropped this energetic live-cut MV a few days ago: