It’s here, it’s here, it’s finally here! DAIDAIDAI has been promoting their exceptionally well-titled new record for what feels like half of my life at this point, and they dropped that teaser earlier in the week and it was all JUST GIVE ME THE WHOLE THING and now it’s only a week way, and if you need convincing to stream and buy the thing until you are literally incapable of hearing anything else, here’s the actual lead with an actual MV I’M SO EXCITED OKAY:
There are literally thousands of active idol units at any given time, and hundreds that are within this community’s general interest, and a subset of them that may cross into three figures that dispenses with the more typical pop or rock or even hip-hop sounds for various digital genres, so we’re not talking about a huge sample size here, but I’ll happily bet against anybody foolish enough to contend that DEMON TAPES hasn’t been the source of the very best work in that space, period, ever, going back to whenever they first tried it out, and that DAIDAIDAI isn’t the current master of the form. Everything they release is so far beyond so mundane a measurement as “good”, and their overall artistic output is so unique and well-crafted that I legitimately wish I could get some of these videos into the playlists of the cool Zoomer kids who are emerging as tastemakers for the new generation. This is music that the world needs!
This is a short post, so here’s live DAIDAIDAI joined by the similarly excellent NaNoMoRaL: