We’re Sort of What They’re Talking About

This Japan Times article was making the rounds a couple of days ago and I finally got around to reading it. Basically, “Cool Japan needs to listen to its target market” is talking about how the so-named initiative, which is ambitious and good and aimed at building cultural interest ahead of the Tokyo 2020 Olympics, needs to spend more time connecting with people who aren’t Japanese but who do like Japanese things. Continue reading