I wanted to give this one primary — rather than Weekender — attention because I have a very soft spot in my heart when it comes to Attain Music. No, I don’t know why exactly, but they finally released the full video from this preview a few months back, and I felt like I should acknowledge that girls who used to do pop punk stuff in panda costumes have turned all the way to the dark side:
I kid at least a little bit — they’re still the lovable kawaii rock panda idols they always were — but you gotta show a little bit of love for when the guitars get that crunchy. And when the MV is shot in somebody’s spare room.
In our return to the world of idols who can and should earn a spot in your hearts, for reasons known only to you because frankly I don’t want to know what the hell is going on in other people’s heads all that much, we have a new track from Attain Music:
That riff!
Though they’ve been featured in these hallowed pagesa few times over the past long time, poor Attain Music is probably still best known as the former home of one Peri Ubu of BiS. She even took photos with them once backstage, possibly at mistfes, and I’m not going to try to find it now so take it from the most trustworthy Maniac you’ve ever met!
Or, I mean, it would be cool if they could a) continue to rock and b) become a little bit of a big deal, you know? This is a doubly loud and sweet song. I’m not saying it’s great, but friggin’ Machinehead is killing it on metal radio right now with one of the laziest songs I’ve ever heard, and I’ve heard a lot of songs.
Eventually, the full version of this sucker, which may or may not contain a full-on digital harpsichord break (DO IT), will become available, as will a full MV, and then we may judge. In the meantime, please hold Attain Music a little higher in your heart and praise that riff in the beginning of the song, and also the very earnest idols working hard to entertain you.
I never really know what to make of Attain Music, truth be told. Every time they’ve done something worth mentioning, I’ve mostly enjoyed it, but I’ll be gosh darned if they don’t make it a little bit difficult. I guess very deliberately doing “kawaii rock” will have that effect.
Anyway, this sweet little ditty was part of the massive media dump that happened on Friday (still digging out!), and I wanted to give Peri Ubu’s old group another chance to show off:
It was Panda Day about a month ago (as somebody never fails to remind me), and I just so happen to live within an easy drive’s distance of the National Zoo (which has pandas), and I used to have a friend who was known as Panda, and I definitely have several plush pandas in various places around Maniac Manor … all of which is to say that there’s a confluence of things to indicate that I must be really into big, lumbering, kind of dumb endangered mammals that live in a friggin’ rain forest and still haven’t figured out how to eat food that’s actually nutritious or breed more than once an Olympiad.
They’re cute, though, which is why people like them, and it’s especially why idols like them, because idols are often nothing if not eminently predictable and also susceptible to all things adorbs. So it makes sense, right, that idols who sort of pride their own game on being kawaii would embrace the crap out of pandas.
I dare you to watch that without smiling like an idiot at least once
Update: I want to say that there’s no way this is true, but I bet it’s totally true. I have no reason to doubt our friend. Wild.
It feels like it’s been a while since I’ve been able to call on Pure Idol Heart for delivering on a good find, but this is just one example of why you should always pay attention:
Tell me that they aren’t rocking You’ll Melt More!’s look from last year
Meet Attain Music (Twitter), or maybe that’s not really their name because Attain Music is definitely the company, but the group doesn’t seem to have a name of its own? Anyway, as you can see, they’re cutting out any and all pretense and going straight for the darkest, blackest combination of all — kawaii rock. Maybe “Kawaii Rock Idol” is the name? Continue reading →
