At long last*, the MV for Zenkimi’s latest single! True story: I started this post almost an hour ago, but a funny thing happens when you get onto Zenkimi’s YouTube channel, and that thing is that you get sucked into a very weird world and don’t necessarily have an easy way to navigate out. I was counting instances of the word “wazurai”, for goodness’s sake.

Oh right, the new MV!

Ah!

Idols, take note of how to make an MV: Some normal action shots of the members doing their choreo thing in an acid-washed anime world is nice, but do intersperse them with short scenes telling the tale of four girls and their shrine, and the strange cyclopean** mutant who comes to visit and becomes their friend, only to face ugly hate and violence from the local bullies who must be chased away so that the girls and the mutant can have a slumber party moment together in the shrine!

It writes itself

Additional neat thing about going down a Zenkimi hole early in the morning? Because your brain is switched on to weirder things, you can really appreciate some of the little art touches in the visuals. I liked the highlighted weaponry, for instance!

Now they need to string a couple of these together. Codomomental isn’t a huge shop, and there are three killer idol projects to manage on top of milcboy and goodness knows what all else anymore, so leeway and perspective are important. It’s easy to get into a trap, not dissimilar to the one that BiSH (annoyingly) leads me into at the moment, in which musical choices heavy in the realm of familiar tropes (all aspects of Codomocore, really) become more off-putting than comfortable. The MV in that case can save the day! It’s also probably a sign that I need to get out more.

Anyway. You’re knockin’ ’em dead, Zenkimi. Godspeed to you and your repulsive friend.

*Not long at all!
**I know that’s not the appropriate use of the word, but I loved it so much in the sentence that I decided to violate even more rules of language than usual