The nice thing about regular check-ins on your YouTube subscriptions? You get to see when the acts you follow schedule debuts without having to delve into the cesspool that is Twitter.
So it unfolded in the composition of the Weekender, as there were several scheduled live streams and debuts of various things in the queue, and if anything I’m just mad that I had to wait for this new one from EIMIE for more than a day because you know I don’t work on Sundays anymore. But here:
The occasion? I have no idea! They bill it as “new song,” and it certainly is that. This is my kind of untethered audacity — eschew all norms for new releases and just get the things out there into the world in as shiny a package as you can. And is anybody complaining? Short of a handful of people who are big EIMIE stans desperately hoping for a physical album they can buy like 30 copies of, no! It’s a fun song that’s a little less on the outright heavy than the last one and a little more on the outright idol, with a snazzy-ass MV. I realize that not every unit in existence can put that much resource into every new song they deliver, but that doesn’t mean that the EIMIE standard shouldn’t be the overall one. Like okay sure, maybe you hamstring your ability to “sell records” and whatnot, but just think of how much more media we’d get more often!