These videos were making the rounds yesterday after the former Danceroids released them and people all kind of collectively went OOOOOOHHHHHHH; I was too busy being a dumb jerk at work to share then, but I’m ready now!
So if you’ve picked up Q’ulle’s newest single, “DRY AI”, which you should have done because Q’ulle’s worth your time and money, you know “PARTY ROCK!!!!” already; if you have not, this song may be a new one for you:
That’s at least as good as I expected it to be; Q’ulle’s always had this kind of unique ability to do idol rock (as opposed to idorock!) songs that come off as completely earnest and heartfelt without also being cheesy as hell*, and “DRY AI” here is no exception — while I may not quite be buying Yakko in that new stage outfit, I can buy her walking into the surf in an emotional haze, you know? Continue reading →
I’m like popping right now, you guys. I’m publishing at a more amenable hour than when writing because, come on, but literally at this very moment I’m all OMGOMGOMG because Q’ulle put out this teaser for the MV for their second single with Avex, “DRY AI” (come on), and I might be just the tiniest bit too excited for it. And I friggin’ missed the original announcements and only have Kayseur to blame for pointing it out.
Okay, so maybe I exaggerated the title a little bit, but you go ahead and tell me who in this world has their primary advocate (in this case, a record label) basically disappear and drop your contract, leaving you homeless and possibly aimless … and then come out ahead through the storm.
If you raised your hand, good for you! And/or if you guessed Q’ulle, good for you for being able to read context clues! I of course jest, seeing as how I rarely have any other way of being, but the important thing is, hey look, a Q’ulle interview! This is from Natalie.mu at the time of the release of “DON’T STOP.”
So how did Q’ulle feel about that whole business?
Maamu: Of course we had nothing but a feeling of unease. At any rate, we had our heads full of making (last) summer’s tour a success. But even with that target, I ended up breaking a bone in the middle of the tour and had to stop participating in it. I was able to come back for the tour finale, but while I wasn’t able to get on stage I would think, like, “What should I do?”.
I was on a call with one of my project leads yesterday. This person is from a European country, and she always has these rather unique (to an American) ways of looking at the world. As we wound up yesterday’s call, she remarked, “and spring begins tomorrow, so that should be nice.” Now, the actual first day of spring is yet a few weeks away, but I liked that thinking: Winter is December-January-February, spring is March-April-May, etc.
So, to kick off this season of renewal and life and positive energy, what better thing to have than Q’ulle’s video for their new “DON’T STOP” single:
Of course, Q’ulle, now being on an Avex imprint, will make it extremely difficult to acquire this single when it drops, which is a shame, because you can pretty much guarantee that “DON’T STOP” is a fun song, but the B-side will be either gorgeous, dancehall power pop or something hard enough to shake your teeth. Continue reading →
One of these days, I’m going to make Q’ulle converts of more of you guys; between their slick-dancing live shows, world of individual talent and diverse songwriting, they’re one of the groups that can turn in a killer rock song and then follow it up with a clubby idol ballad sweet enough to rot your teeth.
Anyway, while you’re in the process of coming around and understanding why I encourage everybody to download “ALIVE/SAISEIRON,” you can prep for Q’ulle’s next big step forward. Building on last year’s massive OVER THE HOPE Asia tour and epic finale that saw them announce a new, major label (Avex sub avex rhythmzone), they have their next single coming in April:
The upstart queens of idorock, Q’ulle, are thankfully still alive (get it?) after the little bit of drama back in the fall, and they’re promoting their big “evolution” show on Jan. 7 using the only means that ever makes sense — by DVD video digest!
Just in case that Facebook post didn’t render, or you like embeds or something
You guys know me: I love me some Q’ulle. We even get to breathe a sign of relief that what could have been an imminent demise is, instead, a new beginning. That paints their recently released second album, Over the Hope, into a completely different kind of context; rather than be the death rattle of a fast-rising, talent-out-the-wazoo rock idol unit, it’s just the end of a chapter in what we can hope will be a significant career.