The Sweetness Will Make Your Teeth Ache

Update: I want to say that there’s no way this is true, but I bet it’s totally true. I have no reason to doubt our friend. Wild.

It feels like it’s been a while since I’ve been able to call on Pure Idol Heart for delivering on a good find, but this is just one example of why you should always pay attention:

Tell me that they aren’t rocking You’ll Melt More!’s look from last year

Meet Attain Music (Twitter), or maybe that’s not really their name because Attain Music is definitely the company, but the group doesn’t seem to have a name of its own? Anyway, as you can see, they’re cutting out any and all pretense and going straight for the darkest, blackest combination of all — kawaii rock. Maybe “Kawaii Rock Idol” is the name?

There’s actually precious little out there about them. Three members (a fourth coming in a couple of weeks, I think?), part of the rather burgeoning little scene in Nagoya as of June, delivering on exactly what the Twitter handle implies: They’re girls, they’re cute, and they’re doing rock songs that would be right at home on a Disney Channel tween comedy. I often slap a kawaiicore tag on things that are obviously playing for “aww” factor (Party Rockets GT, for instance), but that’s just a ludicrous thing to do in this case.

Here’s their debut live:

And despite being super new, they’re already winning awards at little fests and taking their show on the road, in this case to Osaka:

It’s Hump Day, guys. This isn’t a site for celebrating kawaii, but I don’t think too many of you are going to complain about it at midweek, either.


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