Here’s Why You’ll Melt More! Should Always Be High in Your Heart

When you’re basically living media figures* the way that You’ll Melt More! is, you don’t let the usual pre-during-post-release schedule for your albums and whatnot dictate what you’re going to do to promote the thing — you do what you want, because you can, and it’s going to work.

Take for example!

It’s so stupid fun. Imagine being in the pitch meeting for this MV: Continue reading

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