To start this article off, let me inform you that I’m waving hello to you right now and typing with one hand!* It’s not easy, but I believe in diving deep into the themes that these MVs explore!
Today we’ve got YOU’LL MELT MORE! offering a staple music video trope: The conceptual MV where you rely on the general public, and also quasi-celebrity cameos to help create the content that gets edited together into a warm-hearted, feel-good video. Every artist does one eventually! The song is called “Eien no Shunkan”… Let’s give it a look…
Once in a lifetimethere’s an idol group that comes along that really captures a wide range of genres, styles, concepts, and moods in a way that seems effortless and perfect. There are several groups that have attempted this, usually with various results. And while some come off very well, others are simply crosseyed and painless.Others miss the mark entirely, slipping off the map onto a road to nowhere.
But I’m going to declare that bar none, YOU’LL MELT MORE! do it better than anybody, mixing everything from sax and violins and punk rock and bubbly pop in a beautiful stew of incredibly fun music. And with their Talking Hits EP, they offered their take on new wave, giving us a fresh peek into their wild wild life….
On October 4, 2017, five years to the day after the original members of You’ll Melt More! met for the first time, they celebrated by releasing the TALKING HITS EP. They previewed this with the video for A! Sekai wa Hiroi Sugoi (Ah! The World is Amazing). But is the song amazing?
A preface to say that if you have photosensitive epilepsy you probably shouldn’t watch this video.
Have you ever been to a cafe where the service is horrible but because you don’t want to look like an entitled boomer you just grit your teeth and enjoy your food? Well what if the cure for that scenario was hypnosis? You’ll Melt More know what’s up in the video to Moi Moi:
Welcome to the halfway point! Imagine the world before Corona where anybody could go out during the hot summer days and relax with their friends. The drinking, togetherness and nostalgia: those are the key points of the music video for “Unmei”.
“HA HA HA HA HA!” cackles Ano derangedly as the MV for Furuete Yomigaere (Shake and Revive) begins. “HA HA HA HA HA!” agree the others, and from this unhinged opening, the song only gets more demented. This, the lead track from the Solitude and Counterattack EP, was You’ll Melt More!‘s first new material for eight months and was a sweet, flaming hell of a comeback.
There was an eight month gap between releases following You’ll Melt More!’s July 2016 mini-album WE ARE A ROCK FESTIVAL. Perhaps to keep them fresh in the minds of their fans, or perhaps because they just love making music videos so much, late November of that year saw yet another track from the aforementioned mini-album get the MV treatment: Night Hiking.