50 YMM Videos Day 9: Genres

Are you HAMIDASUMO?

Everybody HAMIDASUMO!

That’s right, it’s time for one of the songs that became a You’ll Melt More classic. Hamidasumo’s video is exactly what you’d want in an explosive new wave MV: it’s got British people, slapstick dynamic visuals and the music itself feels like having sugar drilled directly into your skull.

The songs lyrics and composition are the brainchild of Hiroyuki Hayashi from eclectic new wave band POLYSICS. If you were a teenager or somewhat lucid in the 2000’s, you’ll remember they had a huge overseas blow-up in the days of MySpace with “Electric Surfin’ Go Go”

The hyperactivity and fun bloops and bleeps drew a lot of comparison to Devo from… well, Devo fans and the kids in America loved it because it’s something brand new to them. And if you’re a fan of Japanese style new wave you’re probably already a fan of them and acts like P-Model, Halmens and Hikashu.

How did this collaboration come together? You’ll Melt More’s producer is a fan and asked Hayashi. It’s that simple. Hayashi was apprehensive at first but as you can see, eventually he put pen to paper to Moog and started the first of several collaborations between the units.

For a lot of people, the music aspect of liking idols can be kind of disregarded, which might seem strange if you’re reading a blog that started because of the music being alternative. You could disregard mainstream idol music as just “cheap pop” in the same way that people disregard solo pop singers and you could disregard alternative style idol music as just a cheap imitation of “real” alternative music. You’d be a shithead, but there are people that think like that.
A collaboration between two artists like this isn’t a validation of You’ll Melt More being “new wave artists”, but a celebration of the genre! It’s the culmination of decades of culture and counterculture, an iconoclast that uses the past and shapes the future! There’s no Devo without Kraftwerk, no Urbangarde without Halmens and in the future there’ll be an artist who says “I was inspired by You’ll Melt More!”

So hey, celebrate one of the most dynamic and ever changing genres by rewatching the Hamidasumo video! Pour yourself a nice drink, make sure it’s not actually soy sauce and let the barrage of bleeps and bloops take you somewhere fun. Then watch the other 49 Yurumerumo videos. It’s still lockdown, what else are you going to be doing?

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50 YMM MVs Day 8: Production

Today’s You’ll Melt More! video is a significant one for me as it marks Where I Came In.  This was less than a year into my wota-hood and I was still pretty much relying on whatever Youtube deigned to throw my way for discovering groups.  That day my attention was grabbed by an odd but compelling synth-y tune – Nemutai CITY vs Dokusho Nikki (Sleepy CITY vs Reading Diary) – and off I went down the rabbit hole.

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50 YMM MVs Day 7: Aardvarks

Hey there Meltyiacs! (Oh, we’re not using that has a fan name? Umm, how about “More!rons”? Okay, okay, we’ll talk about it later…)

Yeah, so we’re seven days into our 50 YMM Days Project! That’s like a whole week! That brings us this delightful song with the easy to remember title OO”.  (Pronounced as “Oh-Oh”) There’s a lot going here that I think is open to interpretation, so let’s get right to it and check this out…

So once again we’ve got another MV without any members of YOU’LL MELT MORE! in it! The notion of leaving out the group in what’s essentially a promotional video is pretty bold. It’s gotta be a testament of faith in Yumerumo’s quality musical output that one would be willing to use this an opportunity to create a short film instead of taking a much more conventional route. If you know the song is good, then why not?

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50 YMM MVs Day 6: Muted

Turn your speakers up for this one, and not just because it’s an ace tune, but because it seems to have been uploaded with the audio at about a quarter of the volume of the rest of their songs.  This is annoying when watching a playlist of YMM! songs but what can we do?

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50 YMM MVs Day 5: Yakiniku

Welcome to day 5 of our one-by-one exploration of You’ll Melt More!’s prolific output of music videos! I’m personally learning a lot myself from this project, both about the group and little fragments of Japanese society as well. Much like the first video we covered in this this series, “SWEET ESCAPE”, here’s a little glimpse into the life of Japanese social culture . The song is called “Sukiyaki” and while the idols do actually appear in this one, they mostly take on a support role to the main character, a seemingly lonely guy grilling some tasty meats…

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50 YMM MVs Day 4: Bonding

Hey it’s day four of “50 Days of YMM MVs”, a deep-dive analysis into 50 music videos (as of this writing) by YOU’LL MELT MORE!! We’re still pretty early in the group’s history at this point, when the group had eight(!) members, including what I’d consider the “core” of the group that we’ve come to most closely associate with their name. This song is called “Sayonara Bakachan”, let’s check it out…

One thing I’m enjoying already about this project is the opportunity to revisit these earlier tunes when YLMM! were still very much under the radar for a lot of folks, and I’m including myself in that statistic. At this point, I had heard of the group, but really hadn’t checked them out with an attentive ear yet, which I’ve since come to realize was my loss during that period. Let’s face it, they were always good from the beginning!

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50 YMM MVs Day 3: Depression

Give it up for day 3 of our You’ll Melt More barrage! Let’s get right into it:

The video to “Tora yo” (or “A Tiger” if you’re using Spotify and have to deal with the forcibly translated names) is honestly incredibly simple: the girls pretend to play guitar against a matte background.

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50 YMM MVs Day 2: Backwards

After introducing themselves to the wider world with a music video that didn’t feature the group at all, we finally got to meet the You’ll Melt More! roster in the video for Mokoyou Attitude (Thursday Attitude), the first MV from the January 2014 mini-album Hako Melt More!”, a collaboration with the band Hakoniwa No Shitsunaigaku.

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50 YMM MVs Day 1: Fahrvergnügen

Okay, here’s the opening round of our 50 YMM! MVs in 50 Days bonanza! Let’s dive in…

The raw rumblings for the genesis of a whole new take on idol music were still fresh in 2013.  BiS and Babymetal certainly got most of the attention as this breed of bolder, more diverse artists came to light, and perhaps it might be forgotten or even unrecognized by some that YOU’LL MELT MORE! had been formed in 2012, which is understandable because not only were they underneath the pop radar, but they were testing the waters drawing from an even deeper, more obscure niche than the aforementioned groups.

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We’re Doing 50 YMM MVs in 50 days

ゆるめるモ!  You’ll Melt More!  Yurumerumo! Ewe Rue Merry Moor!  However you say their name, and the last one’s probably just me, everyone’s favourite genre-hopping popsters have sure made a lot of music videos in a career in stretching over more than seven years – weathered veterans in idol terms.  It’s difficult to pin down a total depending on what you count as a proper music video but we reckon there’s about fifty.  Probably fifty-two by the time you read to the end of this article.   And because we here at homicidols dot com love You’ll Melt More! we’re going to spend the next six-and-a-bit weeks talking about every single one.

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