I Think We All Melt a Little More Today, Yes

This is far from what I wanted to see when I popped open Team chat this morning:

Ano, long-time member of You’ll Melt More! and one of the most popular individuals in the idol game, has withdrawn from the group.

The official statements from management: Continue reading

You’ll Melt More! At Their Best Is Better Than Anything Else

So we’re in a little bit of an idol lull. Typical for this time of year, sure, and yeah I could probably do more with new debuts don’t you judge me but what I, as a fancy guy with a fancy idol website, really want is to fulfill the mission statement, which is To Uplift Girls in Skirts Who Scream On Stage. However, with a dearth of suitably loud and vicious tunes to celebrate, maybe it’s appropriate to talk directly about the latest from one of the very best things to ever emerge from the primordial chika ooze*, a project still going stronger than most can ever fantasize about and with a higher standard of quality than more than most can hope to achieve. I’m talking about dang You’ll Melt More!, people!(!)

I don’t know why they elected to release this MV yesterday, but it also doesn’t matter why. Did anybody ask Michelangelo why he chiseled the David from a perfect block of marble? Of course not!** So don’t ask the sheer idoling perfection that is You’ll Melt More! why they do a video with magic and a very important guest start. Just enjoy it!

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YOU’LL MELT MORE! Once Again Prove They’re The Real Queens…

Sometimes I think You’ll Melt More! is the most criminally underrated group of all in the sub-sub-genre of music we celebrate here. They exist in this odd spot where they’re too big for the chika circuit, but yet just out of reach of the true heights of fame and praise they truly deserve.

While other groups get more Western fan attention with outlandish stunts and forced controversy, YLMM! focus on actually making fantastic music with a lot of heart and earnest ambition. Clearly when you see the sizes of their crowds and the loyalty of their fans, it’s notable that they’ve done very well for themselves, but I really feel like they deserve even more than what they’ve already (impressively) achieved.

https://twitter.com/ylmlm_staff/status/1102494077650530305

I’ll even admit that I don’t always give them the love they deserve as often as I should, and that’s simply an offense on my part. I think the issue is that You’ll Melt More! have been making their psyche-fueled-freakout-krautrock-inspired magic since 2012, and when an idol group lasts this long, we kind of start to take them for granted, and that’s a terrible mistake!

One of the personal course-corrections I made for for 2019 is that I would get back to aggressively supporting this group as vocally as they deserve, and this recent live video of the group performing their nearly eight-minute space-rock monsterpiece “Only You” from their their 2015 magnum opus album “You Are The World” is the perfect window to refresh what is already gloriously refreshing.

This video highlights the final stop on their tour for the “Never Give Up Drunk Monkeys” release, shot at Zepp Tokyo in front of their most loyal fans, and it’s a document of just what kind of greatness idols are capable of with a lot of heart, soul, and quite a bit of physical risk as well. I know there’s plenty of videos for “Only You” floating around, but I never get tired of watching them perform this epic. I’d say this is the song to pull out if you want to sell this group to a friend unfamiliar with them, but also, this is a great piece of music to show that person in your life who doesn’t even know what idol music is. It’s peak non-traditional art idol in my eyes, and a great summation of what our favorite misunderstood genre of music can achieve.

https://twitter.com/ylmlm_K/status/1102580140138098691

And then there’s the performance itself, the vocals have that not-quite-perfect but yet lovely ring, the set is amazing, the dragon dancers add just the right flavor, and the emotions! Kechon has tears streaming down her face, and those are the tears of hard work and giving it your all for your art. Chiffon is still the most underrated idol vocalists around, and cooler than cucumbers in the freezer. Ano is Ano and thank goodness for that, doing her Ano-ish things, including spending plenty of time floating around on the adoring crowd.

And of course we have Younapi, who should’ve been voted Queen of the Scene multiple times over, fearlessly climbing a ladder like she’s about to pull the wrestling finishing move of the year while hyping up the audience with positive vibes of pure charm. I swear, every time I watch an “Only You” performance I want high-five the sun in the sky. It’s just beautiful.

Also, I’m glad Younapi got down from that ladder okay. (Off camera) That made me a little anxious.

2019 is still young, and Spring is around the corner. Still plenty of time for You’ll Melt More! to continue their usual pace and release an album, six EPs, ten singles, and a gazillion MVs before the year ends. I’m looking forward to all of it!! 

 

 

 

 

 

You’ll Melt More Want You To Know: “Where There’s Life, There’s Hope”…

True to form, You’ll Melt More! have continued their prolific effort to create an MV for every single song they record, which is a custom I totally endorse and encourage. And so here’s the third and final chapter of their “Never Give Up Drunk Monkeys” EP release, a lovely and positive set of sound vibrations and rhythmic vocalizations that they’ve provided with the translated title “Where There’s Life, There’s Hope”….

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You’ll Melt More! Never Gives Up!

I love a lot of things about You’ll Melt More!, and one of those things is their sheer prolificness. While other groups take months to release a single with two songs on it, YLMM! release singles and EPs like a 24-hour factory of goodness, hardly even slowing down to catch a breath. But what’s important to mention here, is that this continuing flow of output is consistently high-quality and always a sure-fire crowd pleaser.

https://twitter.com/ylmlm_staff/status/1047702297541672965

And then there’s the music videos! The group has gone through the effort to make MVs for practically every song on their recent EP releases. I like the way they’ll produce a couple of videos that show off a somewhat considerable (but still fairly modest) budget, and then knock out some quick ones with hardly any money spent at all, relying strictly on lo-fi charm and hooks to get the point across. The videos often present themselves as labors of love by a group of girls who are clearly enjoying what they do, and that’s far more valuable than a lavish budget shot at some fancy location.

So right now we’re basking in the hangover left behind after the rollicking fun of “Never Give Up Drunk Monkeys” with a follow-up video for their song “Dahlia”. The song itself is a nice, upbeat number giving off a positive glow, accompanied by a kinda dark, but also kinda hopeful MV with idol-zombies, existential late-night wandering, gardening, and Younapi behind the wheel of an early model Ford T-Bird: Continue reading

Here’s Why You’ll Melt More! Should Always Be High in Your Heart

When you’re basically living media figures* the way that You’ll Melt More! is, you don’t let the usual pre-during-post-release schedule for your albums and whatnot dictate what you’re going to do to promote the thing — you do what you want, because you can, and it’s going to work.

Take for example!

It’s so stupid fun. Imagine being in the pitch meeting for this MV: Continue reading

Why Is Almost Everything That You’ll Melt More! Does So Dang Perfect?

Because there isn’t a single time of the year when You’ll Melt More! isn’t in the process of releasing an album, EP or double B-side acoustic remix or something, it can sometimes take a little bit of extra effort to follow up when THE promo spot for whatever release is next has its imminence announced. Hell, they released an outtake from the CM for their 5th anniversary(!) yesterday, and I immediately wanted to skip it because, while it was funny, it was also boring in its way. You just get worn down by the constant media churn, is what I’m saying.

And, for as good as what YMM puts out usually is, it’s also a homicidol hit or miss — for every mind-blowing epic or dark fantasy or straight-up rock song, they have at least as many twee alt-pop numbers that I IRL like but (that damned brand identity!) don’t always want to be a-bloggin’ about — and I acknowledge that said twee alt-pop numbers are often the very best things on any given album!

I get that fans complaining about getting anything from the objects of their fandom, even if it isn’t exactly what they want, is one of the worst behaviors that can be directed at artists and performers, but what I’m really trying to say is, if I am choosing to feature a new YMM MV or whatever, it’s because it’s really dang impressive. Continue reading

Wave Goodbye to You’ll Melt More!

Literally!


Also hello probably in some cases!

Sorry, team. That’s my version of “screw ’em if they can’t take a joke,” because while I am kind of a jerk, I’m the charming, roguish kind who still gets invited to parties, not the kind who everybody only tolerates because we all went to high school together and that one time back in ’99 still carries a lot of weight to those who survived.

Anyway, a song happened! Continue reading

You’ll Melt More! Is Always Good for a Surprise

TALKING HITS EP is just a week away now, friends, and those of you who hold up You’ll Melt More! as all that is good and right in idol (and are therefore not wrong in the least) have no doubt been clamoring to get a listen to their 138th studio release since 2014.

It’s You’ll Melt More! — literally no matter the tenor of the song, you know that the video’s going to take you for some kind of ride. And, in this case, to some theme park called Little World and a chance to finally imagine Ano visiting your home:

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Let’s Talk About “Art-Idols”

One of the more enjoyable and exciting things in the bold new world of non-traditional idols is the continuing openness of personal self-expression nurtured into the performers. While there’s always been a creative streak within the scene even in it’s more “commercial” days, I really started to take notice of this new emergence of experimentation with the debut of Maison book girl in 2014…

Those first press photos of Koshouji Megumi’s post-BiS group, with their modernist fashion style and aesthetic, seized my attention immediately, and I’ve never gotten that impression out of my mind since. With MBG and other bold new groups taking the stage, the “alt” prefix started being applied to this emerging trend, but to me, I saw their efforts as being more about personal expression and a desire to take idol from a product market into high art. To this day, I refer to Maison book girl as an art project, and their genre as being “Art-Idol.”  Continue reading