“This is cool and you should do it” was the message that I originally wrote in this box a couple of months ago. I don’t remember why, exactly — one of the usual suspects on a tip, likely, or maybe one of those random Twitter dives — and in fact ultimately forgot that it even existed. So it goes! But then the No Mark social accounts (like Twitter!) turned out the goods on Monday, and there was much rejoicing, as
Would anybody be mad if, say, you were at dinner with friends, and the discussion turned toward idols (as it naturally must), and people started to talk about their favorite chika supergroups (happens every day!), and that special someone turned to you and asked for your opinion on APOKALIPPPS, and, after weighing the likelihood of a call-out should you try to fake your way through this one the same way you did when appealing to the dominant in-group and its devotion to Local Sports Team #2 (we all know how that went, guy, how do you endure the humiliation), you decided that discretion would be the better part of valor and, smiling, admitted that you had never actually heard any of APOKALIPPPS’s music? Yes, Lord Stuffedshirt would no doubt pop out his monocle in feigned, overwrought shock, but that guy’s a jerk and everybody knows it, so who cares, it’s that special someone whose opinion really matters here, and look! It turns out that the question went to you because you know so much about idol and they were hoping that you knew more about APOKALIPPPS than anybody else might!
That’s some fortuitous circumstancing right there, friend.
That’s* an incredibly long way of implying that APOKALIPPPS, who were announced with a certain degree of fanfare almost a year ago, finally have dedicated own-channel material online, and I actually wrote this before listening to it, so let’s take that journey of discovery together, shall we? Continue reading →
Oh man, I dang near forgot about BiS! The original Maidens* of Mayhem have gone through a lot of changes over the past few months, not the least of which being this dual lineup business and the (I am so tired) BiS LEAGUE.** There have been plenty of questions about how that was going to work. Same songs? Same MVs? Apparently!
Ladybaby’s renewed, Rei-less form didn’t, I think, need to call back too hard to the group’s point of origin — it’s written all over everything they do, ever — but given that what seems like a fairly successful first release includes a third track, and hatchets can be buried and money made, it’s clear that we could all live our best lives if the updated roster could maybe get together with ol’ pal Ladybeard for an MV.
The trailer is here. I stared at my screen and contemplated whether to post now or wait; my dedication to the gods of chaos won out.
That is the lukewarmest of takes, amigos, and it’s just about all the GAF that I can muster; and speaking of muster, when the most exorcised about “HiDE the BLUE” that I could get for the Weekender was to acknowledge that, yes, they’re just making “Orchestra” on loop until people make them stop, you know that I’m pretty much out of GAF.
Also case in point: This happened yesterday, and seeing it filled me with zero urgency.
Well that’s nice. It is! It’s a very nice, easy ballad, with a heartwarming MV. It’s also disappointing and — sadly, I know this because I tried to get through it plural times to convince myself that this was worth the time, and gave up in the middle of the second attempt — boring! Continue reading →
It’s summer. The days and the nights grow more humid every day, but it’s the suffocating temperature that can only be eased by the rain that makes the transition between seasons so difficult.
I woke up to the buzzing of a LINE notification. As I groggily grabbed my phone to silence it, my mood went from annoyed to elated when it wasn’t simply a photo, but an announcement from Maison Book Girl that they had a brand new MV out! This title, “Raincoat and the Bird Without a Neck”, per the official English translation, is on their single “Elude”, slated for a June 20 release. Notable from the LINE announcement was the collaboration with Japanese fashion brand ANREALAGE (Cococo was a fan, according to the interview we conducted a year ago), whose love for stark monochromatic pieces and geometric silhouettes goes hand-in-hand with the signature visuals of Maison Book Girl.
Though “new” is kind of a misnomer, I guess, given that the former POP has been on such a great roll for months and months now, but this companion piece to “GANG 2” still makes the grittier take feel fresh: