ZOC Is Here to ZOC Your Socks Off

For almost any idol group that debuted last year, during a great-enough-to-be-noteworthy glut of new projects, to stand out after the fact was going to require unique efforts and angles. Some of them, like we saw from Toricago the other day, are all in on creative updates on familiar tropes. Others looked to up any of a series of antes — to be more something than thei r peers — while others did enough to catch the eye and now face a long road ahead.

Arguably the greatest move that anything in idol could have done last year, then, would be to be in fact the creative side project of a modern musical legend who would lend credence, gravitas and much-needed artistic credibility to the whole in addition to that all-important name recognition. Yes, of course I speak of ZOC, who may have had the most enthusiastically received debut I’ve ever seen despite being more notable for instant member drama than anything they did musically. Basically, it was super idol.

A few months in, though, ZOC has been active and working and stable, and now with a single on the way next week, it was time to really show us what they have to offer. The MV for “family name” tells the tale:

All right! Continue reading

Shihatsu-machi Underground Out Here Raising Stakes and Devouring Human Flesh

Shihatsu-machi Underground has been on absolute fire these last few months. This is relative, of course, given that 2019 will already be remembered for its rash of stunning and terrible graduations and has been short on great releases so far, but let’s not take anything away from this delicious project and the work they’ve put in and one of my favorite pieces ever written for this site being about them.

Anyway, on top of all of the little promo clips that they’ve spent literal months trickling out in an attempt to get you to notice them senpai, today was the drop of an MV that absolutely nobody in my tiny sample size has had anything to say about yet because they’ve been too busy hyperventilating:

And that right there, friends, is one of your early contenders for a whole mess of awards! Continue reading

One More Track to Get You on that Shihatsu-machi Underground Train

It’s out already, right? Shihatsu-machi Underground’s album? I feel like that’s right. I tend to base these things off of when MVs are released for a whole host of reasons ranging from laziness to shortcuts. But anyway! All of those previews that they teased out over the early course of the year, they were pretty slick, weren’t they?

Shihatsu-machi P apparently wants you to have a little bit more, so get to it:

I want to meet the people for whom that isn’t super enticing. I want to learn about how much they hate puppies and fun, and I want to show them my pity for them to their faces. There are a lot of things to read into that snip, and every single one of them is capable of inspiring happiness.

Some bonus photos because I’m excited for the members:

The More Tsurezure Things Change, the More Things Tsurezure the Same

When the Idol Known in English as Not Secured, Loose Ends But Still at Home as Yukueshirezutsurezure Yeah I Can Still Type It teased out a noontime Sunday something yesterday, one could have been forgiven for thinking the worst. In a year’s time, two of the group’s most stalwart members had departed, a ton of previous momentum lost, and while fans have embraced the new order no matter how bitter their tears, I think disappointment is something that we’ve just come to expect from this powerfully underrated outfit.

And instead, thank heavens, it was the MV for their latest “Odd eye” single and not only is that a huge relief, but what a showing out of the new lineup:

Continue reading

Welcome Back, PassCode

From digest to short-version MVs, PassCode’s pulling out the usually promotional rotation for the CLARITY album, which is yes now completely out on all platforms, so stop wasting time and start jamming this stuff into your brain via olfactory orifices:

If this is what passes for a “short version” anymore, what’s even the point of shortening?

Continue reading

BiSH Certainly Knows How to Make an Announcement

Things have been quiet on the BiSH front lately, haven’t they? Sure, sure, they announced a big-ass new tour with an awesome theme, and they have all of the usual tie-ins and promoted merchandise and all that jazz, but … yeah, the thing that put BiSH on the map in the first place (their music) was kind of bereft of attention, and by all parties it seemed. It seemed.

Because what better day to near-guerrilla-drop a new album in a split concept over a 30-day span than April Fools’ Day?

Continue reading

Everything Is Right in GANG PARADE’s Latest, Which Is Like an April Fools’ Day Prank Unto Itself

I really didn’t want to bury the lede here, though the lede in any other context would have been “dang, who the hell crossed things up and gave that BiS material to GANG PARADE” and kind of sort of a joke that way, too, but in more of a funny one as opposed to feeling more than a little bit punked by this.

What is it? A dang masterpiece, that’s what:

Continue reading

In All Seriousness, Here’s Marionet’s First MV

All right, I think we got that out of our systems. We really sweated it down! Other fitness allusion! Did it work for you? I enjoyed it.

And on that note, let’s get back to serious business! Business that in reality I’m pretty late on, and almost missed until Andrew reminded me, and even then didn’t have the wherewithal to watch completely until Team was neck-deep in putting the finishing touches on this year’s big gag, so unfortunately the first real big visual presentation by Marionet is going to get some short shrift. It’s good short shrift though!

Continue reading

There’s a Lot of Zenkimi Going on in This New Zenkimi MV

Well if I didn’t pick a great day to commute in early! It’s been a while since the original MV release to support Zenbu Kimi no Sei Da’s double A-side single, when they gave us the very good “Romance Sect”, and in the intervening time there’s been an absolute rash of photography from what was obviously MV-related but at no point indicated when or even if such a thing would be delivered. I honestly started to wonder if it would be a DVD feature instead.

It’s not! Finally, today, they give us “Natural Born Independent” in all its glory:

Continue reading

This Is What HimeKyunFruitCan Put on the EP

Sorry, my titling muscles appear to be worn out this morning

Welcome back to Monday! So if you’ll recall, HimeKyunFruitCan, the Next Generation, had a fresh EP that got me waxing all kinds of ramblingly nostalgic. Well, that officially dropped the other day, and with it came the requisite MV to promote:

From the little preview, I thought I had the track for this picked out, and boy was I wrong! And that’s okay. I’m not manager-san and therefore not in the least bit privy to what manager-san is thinking about re: the direction of the group’s latest iteration and hence its artistic choices, and I can respect that this is a different group than the one that I treasured in the past. And it’s not a huge departure from that legacy! Just idollier than I’d usually expect.