POPPiNG EMO Is Very Literally So Very Good

The year is young, and it may be true that I can be fairly given over to hyperbole even under the most sober of circumstances, but after twice in a short span acknowledging that I already have two (very) early Song of the Year frontrunners, and declaiming the ongoing majesty of the provider of one of those favorites, I find that something I stuck in the back pocket to review later is, uh, not just on the same trajectory as That Very Same Thing but also doing it in a really similar circumstance?

So yeah, what I’m referring to is POPPiNG EMO and their latest, which is probably new to none of you at this point but I don’t care. This is a song worth talking about:

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Let POPPiNG EMO Welcome You Properly to 2021

While we’re on a bit of a streak with this very simple, inoffensive theme that definitely doesn’t demonstrate my own lack of creativity at the moment, let’s also enjoy this new one from POPPiNG EMO:

What’s the occasion? Because they can, I guess. The tweet introducing the video makes it sound like it’s been in the works for a little while, so it may just be flexing for the hell of it. And it’s a fine video! But also a nice little rocker of a tune from the group with a SCRAMBLES pedigree that is about one stupid stunt away from being gobbled up by Watanabe on principle. Continue reading

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This Is Not the Post about POPPiNG EMO’s New MV That I Meant to Write

Well this is embarrassing. You see, the other day, I’m doing my idol homework and doop-dee-doop, hey look a POPPiNG EMO thing, let’s do something with it! From which descended a few quickie takes that happen when I’m scouting but don’t intend to write a thing yet, which is to say that I was mostly just skipping through isolated 2-3 second clips of the video to make a snap decision about what to do with it. And friends, let me tell you, every one of those takes was the wrong take.

The dominant one was “oh hey what the heck POPPiNG EMO,” more cogently expressed as “this is not what I expected from POPPiNG EMO and a song called ‘NIGHTMARE’.” Which is dumb. So here: Continue reading

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Let’s Enjoy POPPING EMO Together

I assume that you all have been enjoying POPPING EMO over the past several months, anyway, but I also assume that all of idol was frozen in carbonite in mid-February and is only now being thawed out, so it’s in fact neither here nor there that this randomly SCRAMBLES-aligned group up and dropped like 20 tracks onto Soundcloud the other day. Right? Like, their Twitter looks fine, albeit short of details. Nothing actually happened, right?

Consider this post an opportunity to get re-acquainted, which you could say may have been my motivation for making it in the first place and not be wrong!

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Good Things Are Afoot for POPPING EMO

Good lord, is it Wednesday? It was Saturday morning, like, three minutes ago. What the hell happened? Oh right — friends, if you ever get the occasion to have a job that involves board meetings, do something else instead.

So this thing that I wanted to post about on, like, Monday at the absolute latest! Yes, that’s right, POPPING EMO, one of the I-kid-you-not best-sounding things in chika idol who’ve managed to only get a single post to ever mention them directly, have been on my broken radar more lately and, boom, with an excellent payoff — they’re releasing their next album (their third!) in a couple of weeks:

That’s a criminally short clip, but you get the idea — POPPING EMO’s got good things going on there. But that’s not all! Continue reading

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Let’s All Say Hi to POPPING EMO

Doop-dee-doop, scrolling through Twitter … hello, what’s this?

Pro tip, friends: There are lots of ways to stumble over new idol stuff, but the most reliable will always be what other idols tweet about, especially when it’s groups promoting mixed shows. In this case, it was POPPING EMO that stood out in particular, because what a name. A few clicks later, and: Continue reading

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