Well this turned out remarkably well, didn’t it? ZOC is … actually, I have no idea how to preface this. If you know ZOC, you know about all of the ZOC stuff most likely, and if you don’t know ZOC you may wonder why we like to talk about them. I find them an interesting between-the-lines act, as one would probably expect from a subversion-minded Oomori Seiko-led idol unit on a major label during this particular era, but it may well be the Seiko fact that keeps the whole thing from hilariously unraveling, as to say that one is a thing and then to be it are two very different things.
Anyway! New single, double A-side(?), out today but a couple of days’ existence for the two MVs in support, and as the title implies your own personal satisfaction mileage may vary depending on your a) taste and b) relationship toward the ZOC thing:
ZOC! So as part of the make-idol-more-manageable-for-Maniac process, I don’t have an eagle-eyed notification system from Twitter anymore, choosing instead to rely on deliberate searching and whatever YouTube deigns to tell me about. This is funny because, right after I’d officially scheduled everything on Saturday, I was heading out the door with a good feeling about having covered just about all that there was to cover, and boom, YouTube note about ZOC!
They have a single out on Oct. 9, and the title track is offered up for our viewing and listening pleasure:
Gotta work in those Namahamu to Yakiudon gang signs
First, disclosure: ZOC’s official Twitter gave me a full-on heart attack the other day when I was idly just trying to clear out the notifications and I saw … a blog post from Seiko without context! DUN DUN DUUUUUNNNNN. But naw, it was nothing, no graduation announcement or a “that was fun, what next” or anything, just words of praise and encouragement from the boss behind it all. Yes, the legend herself is still part of the group she founded.
And on that note, given that their first single released yesterday, it only made sense for ZOC to release an MV for the B-side!
For almost any idol group that debuted last year, during a great-enough-to-be-noteworthy glut of new projects, to stand out after the fact was going to require unique efforts and angles. Some of them, like we saw from Toricago the other day, are all in on creative updates on familiar tropes. Others looked to up any of a series of antes — to be more something than thei r peers — while others did enough to catch the eye and now face a long road ahead.
Arguably the greatest move that anything in idol could have done last year, then, would be to be in fact the creative side project of a modern musical legend who would lend credence, gravitas and much-needed artistic credibility to the whole in addition to that all-important name recognition. Yes, of course I speak of ZOC, who may have had the most enthusiastically received debut I’ve ever seen despite being more notable for instant member drama than anything they did musically. Basically, it was super idol.
A few months in, though, ZOC has been active and working and stable, and now with a single on the way next week, it was time to really show us what they have to offer. The MV for “family name” tells the tale:
As if 2018 hasn’t already been absolutely lousy with great idol debuts, along comes every idol’s greatest champion, Oomori Seiko, with a unit of her own. Like, when this was announced, I thought, oh neat it’ll be cool if she stands in as producer and writes some tracks — I didn’t expect that she’d don the skirt herself and step right the hell up as leader.
Given the quality of this pre-debut teaser, I’m guessing that she just didn’t want to feel left out:
And this is just the intro! There’s precious little info about where this project is heading (even Natalie.mu is stripped down to the basics of them debuting tonight). That means speculation — the stupider the better! — so I’m going to go out on a wild-ass limb and say that it’s time to go all-in because: Continue reading →
Don’t take the title as flippant, friends: I was very limply trying to figure out what the heck was going on with this release because, you know, Ladybaby hasn’t announced a new record or anything, and nothing in the dang announcement suggests that it’s a digital single or anything. It took me a minute to realize, hey, this is from that single they released a little while back, the one with the Ladybeard collaboration, and they’re just now getting around to releasing video for it.
As a chronic procrastinator, I can relate. And as a person who can do math, I can see one thing from Oomori Seiko and then another and see a light bulb, you know? It makes its own kind of sense.
I don’t mean to alarm anybody, but the patron saint of idols, the living legend named Oomori Seiko, just released a new album, Kusokawa Party, and it’s everything that I wish a lot of other things in this world could be. That’s usually about all I’d say about it and kick it into the Weekender, but we’re Seiko fans around these parts, and her influence and support for idol at times near and far demands respect all by itself. So! When Seiko does good and loud things, they get held up as an example of what the really good shit can be.
That’s like vintage Quintet BiS being reinterpreted by syva and GESSHI after a long night of No-Doz and absinthe.
Another Oomori Seiko video is upon us, friends, and once again one of the truest maestros of the craft … well, it’s not quite as befitting this site as the last one, and I completely skipped over the video from last week because I just couldn’t, not even tongue in cheek, but I want you to really watch this one while listening intently to appreciate the talent on display.