The neat thing about being an idol part-timer anymore is that, shorn from the unbearable pressure to make like four posts per day out of pride or whatever, I get to do this gig more like a viper coiled to strike, always waiting for something legitimately cool and fun to come along so I can ponderously fill virtual column inches about it and occasionally tease profundity — except that I am apparently a very sleepy viper and I get tuckered out if I coil for too long and kind of mope along and then fall asleep (metaphorically) and even if I do see the good thing and wish to strike at it, well, I got a nap to take, brother!
Which brings me to LAST IN MY CULT, who felt like they were taking the world by storm when they debuted and then … well, yeah, a lot of idol groups come out blazing and expectations are high and then everybody involved except for the wota realize that there are like ruts in the idol business, and they’re tough to avoid and even tougher to get out of. Which isn’t to use the “rut” term in a negative way, just an acknowledging one, just saying that you don’t have a whole lot of choice because you’re kind of trapped by it. But yeah, LAST IN MY CULT, they did that, and other than a few times in the past few months having thought about them in a very general way, I can’t say that I got all that re-invested at any point. Until last week, when I (late) noticed that they’d put out an MV that sure it’s just a live edit and studio recording, but still, MV! And it rocks! Continue reading