The Sweetness Will Make Your Teeth Ache

Update: I want to say that there’s no way this is true, but I bet it’s totally true. I have no reason to doubt our friend. Wild.

It feels like it’s been a while since I’ve been able to call on Pure Idol Heart for delivering on a good find, but this is just one example of why you should always pay attention:

Tell me that they aren’t rocking You’ll Melt More!’s look from last year

Meet Attain Music (Twitter), or maybe that’s not really their name because Attain Music is definitely the company, but the group doesn’t seem to have a name of its own? Anyway, as you can see, they’re cutting out any and all pretense and going straight for the darkest, blackest combination of all — kawaii rock. Maybe “Kawaii Rock Idol” is the name? Continue reading

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