If the World Gives Us Nothing Else, May It Keep Giving Us DEVIL NO ID

We very literally don’t hear enough about DEVIL NO ID, Okinawa’s loudest answer to the modern idol equation, and it’s quite a shame because, as what you’re about to experience will attest, they’re … well, they’re really good. Combined with the kind of backing that makes big-time collaborations possible, they’re an act that should be making more noise, figuratively as well as literally, than they do.

All of that to preface:

That disarmingly put-together number is spiritually right in line with how DEVIL NO ID does their business, which is to say lovingly striking nasty beats like hammer blows into otherwise highly danceable music that much better aligns with their idol-plus-EDM presentation. It also just so happens to be delivered on a silver platter by the same Ueda Takeshi who penned “STUPiG” and “Gimme Chocolate!!” and is/was the driving force behind the sublime AA=, among other projects that find cool ways to be loud. Continue reading

Shut It Down, DAIDAIDAI Just Gave Me Everything I Ever Wanted

Jesus.

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While We’re at IT, Let’s Also Meet 99%LOVER

The best idol discoveries are the ones that happen because somebody you’ve been following for a while happens to suddenly appear in another project that they tweet about like it’s going out of style (and also are probably obligated so to do). I refer in this case to this young lady, who was out of nowhere tweeting about something called 99%LOVER (Twitter) about a month back, which led to a follow, which led to … well, like, you know how most of the time the big lure in idol music is either the music itself or the ability of said idols to actually sing said music? What about the times when it’s that, plus really cool and intense dance routines?

Just look at this stuff:

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This Woltanative Release Deserves More Attention

I see that I’m not the only person to be celebrating the new MV release from MAPLEZ sister group Woltanative, which is fantastic, because while this isn’t a group that I’m normally going out of my way to celebrate, a few recent disappointments have me feeling more expansive about idols to feature and good stuff to talk up.

And this is pretty good! Or, more appropriately, Woltanative is pretty good, and this is a double-plus-good track with a really cool MV:

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DAIDAIDAI Defies Their Own Name with This Sweet Live Video

Man, I think DEMON TAPES must have heard me saying nice things about the ex PSYBOU KANOJO, because I felt like I’d been waiting almost forever for the best-named idols in the business to give us something fresh.

I think this lyric video for “SOTTO MO ZUTTO JI” qualifies.

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You Guys Should Check out Marbles

Here’s another one of those recent debuts that’s worth noting; your friend and mine Pure Idol Heart as usual the referrer. Check out Marbles (Twitter):


True story: I’ve listened to this like 30 times

I approve. Continue reading

Why Didn’t Somebody Tell Me There Was a New MAPLEZ MV?

Jeez Louise, you guys, you’re supposed to tell me when Hiroshima’s own loudols (I love that word) release something new. This is their seventh(!) single, due for release on Tuesday.

Honestly, I’d love to know who wrote this, because it sounds so much like a heavied-up version of a down-catalog Sakura Gakuin song that I’m surprised that it isn’t a down-catalog Sakura Gakuin song. Continue reading

Give Thanks for uijin

I told you we weren’t done with debuts for 2016! Next weekend, yet another electrock* group will be setting off on the road to idol glory. I refer, of course, to:

uijin! This whole lowercase-name thing limits one’s choices in sentence structure! Continue reading

Here’s That DAIDAIDAI Live Video in Full

In a coincidence that Alanis Morissette would almost certainly misidentify, yesterday, I used DAIDAIDAI’s teaser video to sum up my personal feelings about the onrushing end of election season; today, it’s the video of their debut that, front to back, might encapsulate your experience.

I wanted this to be about three minutes longer, but I’ll take it!

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Get Yourself a Listen to DAIDAIDAI’s Demo

Ah, this is good. So DAIDAIDAI (die die die!) have been doing regular promotional appearances with flyers on which is printed a QR code to download their two demo tracks. Unless you happen to show up where they are, no music for you!

But their very cool manager just added the songs to Bandcamp, and you can get a free listen (no download, though) for about 23 more hours:

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