You may recognize the tune — they had previously released the audio — but this is a legitimately brand new MV. You can do a lot with slick production of live footage and some emotional (ha) solo images of the members, I guess. The new single drops next week. This has been a very short post because most of the info is linked!
I was genuinely excited the other day when PIH dropped a hot list of new material and one of the things on it that I hadn’t seen yet was “Devil ANTHEM” — that is, not that I don’t know about them (I do!), but that I wasn’t aware that they’d done anything notable since TIF — only to have that excitement dashed.
A little bit. The truth of the matter is, I played the video and had that old feeling again for a minute — you know the one, where idols start to idol and for reasons that you can’t quite place everything seems good in the world? Seeing as how I spend most of my time wading in the murk of the dark and weird and hyper-creative, I’d forgotten the brightness that can come along and hit you like a ton of bricks.
The world is full of crap. On top of the crap, one of the worst storms in recorded history completely drowned a big chunk of the country, and an even nastier hurricane cut the Caribbean to ribbons on its way to returning Florida to the sea. A big-ass earthquake killed hundreds south of the border right before yet another hurricane headed into Mexico. Yet another war could break out any day. And we all have our own personal struggles.
So forgive me for saying, to hell with the darkness for a second, and let’s just idol the crap out with Devil ANTHEM:
I’m like 78 percent certain that I didn’t remember that Corenament noisemakers Devil ANTHEM was releasing an album, FEVER, but I’m very glad for a less noisy morning on Twitter and a few extra minutes to follow up: While there’s plenty of sparkly idol cheer in here, it’s also clear that Devil ANTHEM isn’t going to be twee and precocious forever, and this is a good first step.
Some pretty expected moves (that chorus, you know?) aside, “FEVER” might be the most interesting that Devil ANTHEM’s ever been musically, and that makes me happy. The group’s two years old now, the girls aren’t just little kawaii factories anymore, so it’s a good idea to complement an updated look with a fun, adult sort of beat for your lead track. Show the world who you are now.
If you aren’t already acquainted, check out this live set from over the weekend.
That’s right; the hard side of idol can be pretty inclusive! Especially on days when there isn’t all that much available to talk about! Support the random support for the likes of Devil ANTHEM by becoming a Homicidols.com patron!
Good morning, you bunch of weirdos! Your friendly neighborhood Maniac has a butt-ton of morning tasks to accomplish for Day Job, and then a very long, annoying day to follow that, so I’m trying to load up a pretty busy day in idol with everything that I can before I get sucked into the purgatory that is work.
But first! You guys remember Devil ANTHEM, right? Kawaiidols with a devil theme? Get a little intense here and there? But mainly devils? Great. Here they are with a just-released live video for a brand-new live version of “Women’s Gift” or whatever the actual title of this neat little song is:
I do not say this disparagingly, but when the big guns are quiet, it gives you time to finally start to pursue names you see around or videos you may have caught but once.
In this case, Devil ANTHEM.
Before you check this out: If you aren’t familiar with them, would you say that a name like “Devil ANTHEM” might be a cool death metal outfit of society-rejecting senior idols with a very dark presentation, or a high-energy junior unit that rocks a little less than Party Rockets GT? Continue reading →