Why BEYOOOOONDS “Go Waist” Is The Most Subversive Song of 2019…

Like a lot of you, I originally got wrapped into this whole idol business though the all-consuming, all-powerful multi-media conglomerate we call Hello! Project. Once I saw the MV for Morning Musume‘s “Joshi Kashimashi Monogatari”, I was essentially on a path of no return and life has never been quite the same, and I’m okay with that!

But in time, chika idols entered my world, and by then, the pre-fabricated environment of H!P just wasn’t hooking me like it used to. Sure, I’d check in every so often and see what was new, but for the most part, it’s been a cherished but yet distant part of my fandom past. But very recently, an all-new new H!P unit has appeared that’s really gotten my interest. They’ve got that classic charm and sense of fun that made me a Hello! idol fan in the first place. I’m sure you know that I must be talking about the newest H!P sensation, BEYOOOOONDS! (That’s five “O”s, I had to count them.)

Okay, so BEYOOOOONDS are a blast, but as with a few other of my personal idol interests, they’re largely on another continent from the Homicidols mission, so I was never really planning on doing anything with them aside from maybe suggesting them for the weekender. And then, just as if by a divine scheme, these upstart H!P wonders have unleashed their first multi-A-side single, including this absolute bop of an uplifting pumped-up pop-tune: You’ve probably heard it by now…

Continue reading