I never really know what to make of Attain Music, truth be told. Every time they’ve done something worth mentioning, I’ve mostly enjoyed it, but I’ll be gosh darned if they don’t make it a little bit difficult. I guess very deliberately doing “kawaii rock” will have that effect.
Anyway, this sweet little ditty was part of the massive media dump that happened on Friday (still digging out!), and I wanted to give Peri Ubu’s old group another chance to show off:
It was Panda Day about a month ago (as somebody never fails to remind me), and I just so happen to live within an easy drive’s distance of the National Zoo (which has pandas), and I used to have a friend who was known as Panda, and I definitely have several plush pandas in various places around Maniac Manor … all of which is to say that there’s a confluence of things to indicate that I must be really into big, lumbering, kind of dumb endangered mammals that live in a friggin’ rain forest and still haven’t figured out how to eat food that’s actually nutritious or breed more than once an Olympiad.
They’re cute, though, which is why people like them, and it’s especially why idols like them, because idols are often nothing if not eminently predictable and also susceptible to all things adorbs. So it makes sense, right, that idols who sort of pride their own game on being kawaii would embrace the crap out of pandas.
I dare you to watch that without smiling like an idiot at least once
Tell me that they aren’t rocking You’ll Melt More!’s look from last year
Meet Attain Music (Twitter), or maybe that’s not really their name because Attain Music is definitely the company, but the group doesn’t seem to have a name of its own? Anyway, as you can see, they’re cutting out any and all pretense and going straight for the darkest, blackest combination of all — kawaii rock. Maybe “Kawaii Rock Idol” is the name? Continue reading →