Here’s Another Chance for Me to Tell You about Arrow Heart

Remember when I said that I’d do anything to promote Arrow Heart’s success and reveled in the pure makeshiftedness of their whole operation, the go-for-it attitude of the members and things like that? Well, I haven’t been the best #1 fan in the USA because it’s been a while since I’ve brought them up, but they just shared some new video from a recent live, and I’m passing it on to you so you, too, can send them encouraging messages.

I just love this whole setup so much. Small-town idols working as a subunit of an extension of a local band project, and rather than just be like “it’s okay, we’re in the boonies, who could possibly care about that,” they have a reasonably media-competent operation and put just about everything on YouTube in what could be a nice edifying thing for the girls (“people all over the world can see you perform!”) or is a legitimate hope to … have people all over the world see them perform.

Anyway, indie as hell, perfectly competent music, members who have nothing to be ashamed of. Arrow Heart. Rooting for them. Go say hello.

I Will Do Everything in My Power to Promote the Success of Arrow Heart

Man, remember this from a few months ago? The beyond-young idols doing heavy+ who-knows-what with the suicidal imagery and approximately zero fucks to give, as demonstrated by their my-neighbor’s-kid-knows-HTML-and-built-me-this website?

Arrow Heart. So lo-fi it hurts. They tweeted out their demo, “Give You Love,” which has been living in obscurity on YouTube for almost six weeks:

It’s debuting in, like, many more weeks, and I share it here and now because why not, it’s got a great high school garage band quality to it and — who made this comparison before? — sounds like a very early version of Fruitpochette.


Now This Is Underground: Get a Load of Arrow Heart

I spied this via Idol 2.0 last week and wanted to come back to it after I’d had a chance to investigate a little bit, and HOO BOY am I glad that I investigated.

Meet Arrow Heart, a three-member unit doing some rock of various hardness, a taste of metal, rather homicidol:

At first glance, you’re like, “Great, another metaphorical log for the fire. When do we get to have the really crazy stuff like devil clowns and S&M punk rockers again?” And that’s fair. Arrow Heart is perfectly fine, and one gets the feeling that they’re basically brand new, so we probably haven’t even sniffed their ceiling yet.

But I ultimately chose this angle because this is their website.

My first thought: Does this herald the arrival of comet Hale-Bopp? They clearly aren’t afraid of suicidal imagery:

But this is life when you’re willing to actually try and have next to no resources. Trust me. I’ve been there. And this is so 1997 that I’m willing to believe that it’s deliberate, which itself has a certain retro coolness. (And this is what it sounds like to give somebody the benefit of the doubt!)

Here’s more of them performing:

Also, rocking kitsunes.

Anyway, in the spirit of encouraging and promoting idols, godspeed to you, Arrow Heart. Two-thirds of you are extremely young, and one gets the feeling that “fresh” doesn’t even begin to describe your experience level, but you’re going for it.