A lot goes into a name, I feel. At Day Job, we take a lot about “brand promise,” that we create expectations in people and are basically duty-bound to deliver on those expectations, and a lot of that brand promise can be communicated just with a name.
So when you see idols called Aphrodite, I think that paints a bit of a picture (and not the Botticelli, you weirdos). What do we get?
That’s Aphrodite (Twitter). I’m not sure when their actual origin was, but I first came across them via Pure Idol Heart about a year ago and spent a lot of time listening through their Soundcloud to figure out this (at the time) neo-classical alt-EDM … it’s hard to describe, but you can see it if you go back to the origins.
Nowadays, though, they’re doing “dramatic rock” (yes, they are!) and are on a little bit of a tear, as you may have noticed that they’re on a lot of bills these days.
Listen to the whole thing: