Name and Music Doesn’t Always Go Together: Check out Cherish

I like when image clashes with substance. I really do. It’s easy as pie to be like, we do heavy music and will slather ourselves in fake blood like it’s Thanksgiving gravy, and quite another to look and dress like PassCode and tear apart a stage. And the effect can be subtle, too, just one factor leading to expectations that aren’t met by other factors.

To wit:


Now it’s time to raise your little hands!

This is Cherish (Twitter). This is their fifth single. It’s a lot of fun!

But these are very sparkly, kawaii idols; this is kind of an outlier for them, right?

Pretty much! I haven’t looked at everything on their YouTube channel, but But still, good times. And sparkly kawaiidols can get loud sometimes, too.

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