I knew the MV drop was coming, and I waited for it, and then it happened and I just spent about 30 minutes just going back over it and trying to decide how I feel. I love BiSH, you know? I’m one of the goobers who pretty universally supported what they were doing even as other folks found faults — that’s okay! we’re not always going to agree on everything! — and can be fairly said to have been really eagerly anticipating their second major label single.
So here’s “Promise the Star”:
Where are you on this one? And take your time; I have things, but I also don’t want to be setting an agenda here (thought you can probably tell what it is). Ready?
I guess this is the bright side of that weird Avex export ban!
Man, it’s one thing to jump the shark, but at least that usually happens because you’ve done everything that you can and are just plain out of ideas and will try anything; this is like being jumped by the shark. I feel like pretty much the entire creative team for this one realized that it was February and they had promises to keep, so they came up with something that would guarantee that they’d get paid, and that the CD would sell a bunch of copies to make Avex happy, and they dusted off their hands and called it a day.
The song sounds like Aina walking around looking for something to do while the rest of the members take turns delivering limp lines; even Chitti and Atsuko, who I tend to most look forward to, do nothing for me. And it’s not their fault! The song is weak!
Please tell me that the B-side is good. Please. I don’t want to believe that BiSH was responsible for so completely uninspired and heartless an effort.
Anyway, I know that feelings about BiSH run hot among you all, so I welcome any and all thoughts.