Inside the Homicidol Mind: The Unrelenting Pressures of Idol



I like Avandoned. I’ve seen Avandoned live. Likewise Brian, owner of the single-best handle on Twitter, and that’s how we came to be digi-friends — a mutual love of twee alt-rock idols AND the not-enough-superlatives-in-the-English-language Negicco. A number of these artists are affiliated with Trash-up Records. And what started as a conversation about auditions for a new Trash-up group turned into questioning the current state of Girl Excellency International, a topic on which Brian had written and if you haven’t clicked to look at his article, this is another great time to do it.

For starters (and the curious), this is what Girl Excellency International sounded like:

That’s interesting and ambitious and different, all things that we prize. Brian’s piece gets into some of that and the challenges thereof, but what I want to focus on are the two pieces by their (ex) manager. Part 1 is like a primer into how a person intimately connected to the business of “chika” idol views them, and Part 2 gets into the realities of a business that so often never makes any money. Seriously, go read the whole things.

There’s an important lesson in all of this: Love what you have while you have it. FreFre CHIME Fes, seemingly so promising, just dissolved. Petit pas!, having finally reached the proverbial promised land, will be dead within weeks. So too Tsubasa Fly.

The fact is, for the indies and small agencies, making idol work financially is a tremendous challenge, and it has to be powered by love, from the artists and their managers and their fans. There’s not much we can do outside of Japan, and while we can make some small financial contributions by buying music and merch and helping others connect with the product, we are ultimately helpless.

I don’t say that to be a downer. Babymetal is the bridge for so many of us; the ramblings of a lunatic aside, they aren’t going anywhere. PassCode are in the process of being a Next Big Thing; Zenbu Kimi no Sei Da seems to be hot on their heels, and their sisters in Yukueshirezutsurezure are operating on a delay of a few months; BiSH may already be the Next Big Thing, and goodness knows what the New BiS will do if Pour Lui stays focused/doesn’t get bored. And, of course, there are the idols who happily rule the underground, your Guso Drops and Screaming Sixties and Cures — they might never make a dime out of what they do, but they have a blast doing it. There’s a reason that groups of interest, whether put together by sophisticated agencies or looking like somebody’s pet project, are announced all the time: If you make it, the money’s great; if you don’t, the experience had value of its own.

If Ricky Wilson is reading this, I think we’d all love to hear what you have to say, sir, because you’ve made the indie thing work pretty well.

I was trying to get Brian to write things like this here at, but I think I really just sparked him to get busy on his own site. Thus, because I am a big, mature man, I stamped my feet and balled up my fists and called him names. Good thing the dude can write!


3 thoughts on “Inside the Homicidol Mind: The Unrelenting Pressures of Idol

  1. Hey Man, I still wanna play on Team Homicidols!!!!!!! Put me in, Coach!!!!!!! 😀

    I think a major lesson for getting into this world of music is don’t expect what you love to last forever. You will always lose an idol you love to a graduation or “family issues”, and you’ll always have a group you love either completely rearrange themselves or completely fall apart. I think you’ve got to put your brain into a place where these changes become opportunities for newer, cooler things more so than loses, otherwise this ends up being an at-times emotionally challenging genre to follow.

    Having said that, it’s Monday, and I wonder what will happen in the idol world this week that will make want to roll up in a ball and cry?

  2. Really interesting piece by the manager. Thanks for linking it.

    As for the whole coming and going thing. Yeah, idols, and idol groups, come and go all the time. So, what I’d say is, if anyone really wants to see a particular idol/group, then it’s no good waiting around saying “I’ll go to Japan in a year or two”, cuz high chances are they could be gone by then. Idols are often fleeting so you gotta take the chance to see them whilst you still can. (And sometimes, before the group changes into something completely different)


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