I was kind of eagerly anticipating this one, gang, on account of You’ll Melt More! being one of my back-pocket favorite things in idol and their previous stuff from discopsychedelica being up to the group’s normal high level and all of that. It dropped, I very eagerly clicked to YouTube and:
There’s even a helpful dance tutorial:
Like with “Hamidashi Paradise” last year, YMM clearly wants this song to be a thing by going all-in on the video and doing the dance video accompaniment for it, and there’s a significant press effort at play, too. They want “MoiMoi” and what we may as well call “the MoiMoi dance” (and be making zero reference to Sakura Gakuin) to be a big deal, viral and fan-participatory and stuff.
I’m normally pretty taken by You’ll Melt More!’s work. This song does pretty much nothing for me, though, and that’s kind of a shame — I was going to buy the album! It also makes me leery about the push, but maybe I’m the one that’s out to lunch and the “true fans” or whatever are happily practicing their moves in a mirror right now.
So I don’t know. Am I just missing something?