50 YMM MVs Day 28: 無 無無 無無無無 無無無無無

At this point we’re definitely committed to seeing this 50 YMM MVs project through, which is great because:

  • We looooove YOU’LL MELT MORE!
  • We want you to looooove YOU’LL MELT MORE! too, so not only is this is a total labor of love, but it’s a mission to save your soul.
  • Revisiting YOU’LL MELT MORE!‘s career has been a lot of fun for the Homicidols crew as a team-building activity and we’ve loooooved doing it.
  • Rewatching these MVs has truly reignited in us the joys of why we  looooove YOU’LL MELT MORE! so much…

On that last bullet, this MV for their song “Music 3, 4-bu de owatchimau yo ne” especially reinvigorated my appreciation for how incredibly great this group is live…

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50 YMM MVs Day 19: Justice

Day 19 of the 50 YMM! MVs event brings about a group making another transition: Moni and Chibo had graduated,  and now the “You Are The World” line-up was done. The group was now a four-piece and were embarking on a new era. What would the four members do first with this incarnation? Why it’s time for a summer vacation!

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50 YMM MVs Day 17: Violence

Day 17 and we’re up to another favorite YOU’LL MELT MORE! song of mine. (Yeah, I know, I’ve called like the last three of these “my favorite”…. cause they all are!)  This is “Idol ID”, which also appeared on the landmark album “You Are The World”. It’s a fabulous song with an MV that….well, let’s watch it first…

I think this is the MV that I’ve watched the most times out of all the Yurumerumo! videos, perhaps because I’m both fascinated with it and yet just a bit conflicted and bewildered by it. I have never seen an explanation of the context behind it, probably because of the language barrier, so it’s a total mystery what’s really happening here, and what themes were being explored. I really only have it at face value, leaving it up to my interpretations. But part of me loves that ambiguity and prefers to keep it that way.

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50 YMM MVs Day 16: Space-Rock

Here we go!!! With Day 16 of the 50 YMM! MV Project, we’re in the thick of YOU’LL MELT MORE! on an unstoppable hot streak. This was the moment where everything the group did became a event for me and many of their other fans. No matter what genre, what style, whatever circumstances, YOU’LL MELT MORE! proved they could be the master of any form and deliver with extra interest paid in full.

The group had released a number a couple of top-tier albums, and steady flow of rock-solid singles and EPs, one of which, the brilliantly titled “Literature and Destroy” contained this song as a closer. Shortly after, the song reappeared on their landmark album “YOU ARE THE WORLD”, which I will continue to unequivocally declare is the greatest idol album ever recorded, and when this MV arrived to promote it, it was clear that at last, the group had unleashed their magnum opus unto us undeserving souls…

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50 YMM MVs Day 14: Shoegazing

One of the goals of doing this 50 Days of Yurumerumo! MVs Project was, aside from celebrating one of the most beloved groups among the Homicidols staff, was to help acquaint potential new fans into their fold and get them to “Melt More” just like we did. For myself personally, this is an especially valuable entry in the series, because this very song was the one that fully sealed the deal and crossed me over from being a casual admirer of the group into a committed fan.

The song is titled “人間は少し不真面目 (Onna no Ko yo Shitai to Odore)”. It was conceived by the core YMM! team: Arranger Hashida Kazuma, lyrics by Kobayashi Ai, who together with the group’s producer, Taichi Take, set out to record a beautiful, sprawling shoegaze epic…

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50 YMM MVs Day 13: Cut-Up

13th Day of UM 50 Plan This time we will see your joint song “Hameedasomo!” A few days ago, the song sounded like a song, but it was very active, so it was a combination of the Stereo Francophone melodies. Are we in heaven or hell? Perhaps the answer is both.

Developed by Tamiya in 2060, “A Hell of a Remix and Remix!” An electronic nerd who doesn’t look like a source material, but every minute makes an amazing speaker. On the other hand, the manipulation of the original referee is frightening and inspiring. Can you really dance? If you keep quiet, an explosion will occur. The acoustic energy can be handled correctly, but the weapon means inadequate manual destruction.

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Makin’ Pancakes and Staying Home For the APOKALIPPPS…

The super-idol-unit APOKALIPPPS is dealing with the trials of Covid 19 just like the rest of us, trying to stay healthy and safe by staying home as much as possible, and maintaining social distancing to help turn the tide of the pandemic away so we can get back to our normal lives of eating, sleeping, working, (or studying) and supporting idols. It hasn’t been terribly easy for many of us, and it’s pretty tough for the idol industry too of course. The needs required to get through this crisis contradict their inherent business model!

So to help fans remember that they’re still here for us, and to also cheer up our anxiety-ridden spirits, these most delightful riders of the APOKALIPPPS put together an MV from the safety of their own homes…

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50 YMM MVs Day 7: Aardvarks

Hey there Meltyiacs! (Oh, we’re not using that has a fan name? Umm, how about “More!rons”? Okay, okay, we’ll talk about it later…)

Yeah, so we’re seven days into our 50 YMM Days Project! That’s like a whole week! That brings us this delightful song with the easy to remember title OO”.  (Pronounced as “Oh-Oh”) There’s a lot going here that I think is open to interpretation, so let’s get right to it and check this out…

So once again we’ve got another MV without any members of YOU’LL MELT MORE! in it! The notion of leaving out the group in what’s essentially a promotional video is pretty bold. It’s gotta be a testament of faith in Yumerumo’s quality musical output that one would be willing to use this an opportunity to create a short film instead of taking a much more conventional route. If you know the song is good, then why not?

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50 YMM MVs Day 5: Yakiniku

Welcome to day 5 of our one-by-one exploration of You’ll Melt More!’s prolific output of music videos! I’m personally learning a lot myself from this project, both about the group and little fragments of Japanese society as well. Much like the first video we covered in this this series, “SWEET ESCAPE”, here’s a little glimpse into the life of Japanese social culture . The song is called “Sukiyaki” and while the idols do actually appear in this one, they mostly take on a support role to the main character, a seemingly lonely guy grilling some tasty meats…

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50 YMM MVs Day 4: Bonding

Hey it’s day four of “50 Days of YMM MVs”, a deep-dive analysis into 50 music videos (as of this writing) by YOU’LL MELT MORE!! We’re still pretty early in the group’s history at this point, when the group had eight(!) members, including what I’d consider the “core” of the group that we’ve come to most closely associate with their name. This song is called “Sayonara Bakachan”, let’s check it out…

One thing I’m enjoying already about this project is the opportunity to revisit these earlier tunes when YLMM! were still very much under the radar for a lot of folks, and I’m including myself in that statistic. At this point, I had heard of the group, but really hadn’t checked them out with an attentive ear yet, which I’ve since come to realize was my loss during that period. Let’s face it, they were always good from the beginning!

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