50 YMM MVs Day 44: Guerrilla

YOU’LL MELT MORE!, in their continuing efforts to be among the most prolific MV artists in the idol scene, were on a hot streak at this point. Not satisfied with creating video content for every song on every single, they also shot MVs featuring remixes too!

Up today is a video for “Never Give Up Suiken (Yoe Yoe Remix)”, a new version of their terrific Kung-Fu film-inspired single from only a couple of months before. Made largely to promote their tour at the time, the girls took matters to the streets…

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50 YMM MVs Day 41: Haiku

50YMM!
Zettai-teki ni Kimi
To MV today.

Short MV, not long
A ballad with four girls
Sentimental tune.

Let us watch it now
Then we may discuss it some
Forty-one on our list.

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50 YMM MVs Day 37: Madchester

I have this mental image of  YOU’LL MELT MORE! and their staff sitting around a big round table with a turntable and giant stack of records, taking turns putting things on and spending time as a collective to listen to everything. With each new spin, they explore and consider genres that they have and haven’t tried musically yet…

“Hey, how about the Specials?”  “Well, we’ve played around with ska just a little already, but we’ll keep it in mind.. Maybe we’ll revisit a two-tone thing later.”  (Spoiler: They Do.) 

“Never Mind the Bollocks?”  “Arrgh that’s so obvious, let WACK have that one..

“Hope I don’t regret this, but what about the Grateful Dead?”  “Hmmm, y’know, a hippie thing might be fun, but can we get a little cooler than that?”

Then Chiffon reaches across the table, picks up a record, checks out the bright, vivid cover intrigued. It sparks a memory of YMM!’s bi-weekly movie night at Kechon‘s place….

“Hey, remember that one film we watched…. I think it was called “24 Hour Party People”?”

“THAT’S IT! Hallelujah!!!” 

And so YOU’LL MELT MORE! recorded the “Hippy Mondays” EP….. and became the first (and I’m pretty sure the only) idols to pay tribute to a brilliant but short-lived era of music born out of Manchester that promised to build an exciting new world of multi-cultural togetherness, but was ultimately doomed to implode under the weight of it’s own drug-fueled, self-destructive hedonism…

Pills n’ Thrills and Oddball Idols: Happy Mondays Influence You”ll Melt More!

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50 YMM MVs Day 33: Percussion

Day 33 people! Y’know, the number 33 kinda resembles the number 88 and maybe that’s rather fitting as we check out the MV to “Aruku no osoi inu”, which is translated as “The Dog that Walks Slowly” in the westernized digital release. While the previous couple of MVs played it kind of wholesome, this one is significantly not like that at all, making the violent opening in “Idol ID” look like a bake sale. Well, there ain’t no cookies or cakes being sold here…

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50 YMM MVs Day 31: Wave

To start this article off, let me inform you that I’m waving hello to you right now and typing with one hand!* It’s not easy, but I believe in diving deep into the themes that these MVs explore!

Today we’ve got YOU’LL MELT MORE! offering a staple music video trope: The conceptual MV where you rely on the general public, and also quasi-celebrity cameos to help create the content that gets edited together into a warm-hearted, feel-good video. Every artist does one eventually! The song is called “Eien no Shunkan”… Let’s give it a look…

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50 YMM MVs Day 30: Heads

Once in a lifetime there’s an idol group that comes along that really captures a wide range of genres, styles, concepts, and moods in a way that seems effortless and perfect.  There are several groups that have attempted this, usually with various results. And while some come off very well, others are simply crosseyed and painless.Others miss the mark entirely, slipping off the map onto a road to nowhere.

But I’m going to declare that bar none, YOU’LL MELT MORE! do it better than anybody, mixing everything from sax and violins and punk rock and bubbly pop in a beautiful stew of incredibly fun music. And with their Talking Hits EP, they offered their  take on new wave, giving us a fresh peek into their wild wild life….

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50 YMM MVs Day 28: 無 無無 無無無無 無無無無無

At this point we’re definitely committed to seeing this 50 YMM MVs project through, which is great because:

  • We looooove YOU’LL MELT MORE!
  • We want you to looooove YOU’LL MELT MORE! too, so not only is this is a total labor of love, but it’s a mission to save your soul.
  • Revisiting YOU’LL MELT MORE!‘s career has been a lot of fun for the Homicidols crew as a team-building activity and we’ve loooooved doing it.
  • Rewatching these MVs has truly reignited in us the joys of why we  looooove YOU’LL MELT MORE! so much…

On that last bullet, this MV for their song “Music 3, 4-bu de owatchimau yo ne” especially reinvigorated my appreciation for how incredibly great this group is live…

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50 YMM MVs Day 19: Justice

Day 19 of the 50 YMM! MVs event brings about a group making another transition: Moni and Chibo had graduated,  and now the “You Are The World” line-up was done. The group was now a four-piece and were embarking on a new era. What would the four members do first with this incarnation? Why it’s time for a summer vacation!

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50 YMM MVs Day 17: Violence

Day 17 and we’re up to another favorite YOU’LL MELT MORE! song of mine. (Yeah, I know, I’ve called like the last three of these “my favorite”…. cause they all are!)  This is “Idol ID”, which also appeared on the landmark album “You Are The World”. It’s a fabulous song with an MV that….well, let’s watch it first…

I think this is the MV that I’ve watched the most times out of all the Yurumerumo! videos, perhaps because I’m both fascinated with it and yet just a bit conflicted and bewildered by it. I have never seen an explanation of the context behind it, probably because of the language barrier, so it’s a total mystery what’s really happening here, and what themes were being explored. I really only have it at face value, leaving it up to my interpretations. But part of me loves that ambiguity and prefers to keep it that way.

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50 YMM MVs Day 16: Space-Rock

Here we go!!! With Day 16 of the 50 YMM! MV Project, we’re in the thick of YOU’LL MELT MORE! on an unstoppable hot streak. This was the moment where everything the group did became a event for me and many of their other fans. No matter what genre, what style, whatever circumstances, YOU’LL MELT MORE! proved they could be the master of any form and deliver with extra interest paid in full.

The group had released a number a couple of top-tier albums, and steady flow of rock-solid singles and EPs, one of which, the brilliantly titled “Literature and Destroy” contained this song as a closer. Shortly after, the song reappeared on their landmark album “YOU ARE THE WORLD”, which I will continue to unequivocally declare is the greatest idol album ever recorded, and when this MV arrived to promote it, it was clear that at last, the group had unleashed their magnum opus unto us undeserving souls…

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