I know some of you guys have seen this article by Tokyo Girls Update from a few days ago (it made the rounds pretty well). It’s a longish look at the unique part of the idolverse in which the performers are the ones driving the bus, so to speak. It brings up the (basically defunct) Nama Hamu to Yaki Udon as an example of the reality and difficulties, and spends a nice bit of time with Avandoned:
— Tokyo Girls' Update (@TGU_JAPAN) August 3, 2017
Under Beasty was my first experience with the self-produced (they’re with an agency now); coming at idol via Babymetal, such an idea was inspiring and (I’ll be honest) surprising — of course it would exist because there are always people who want control over their product, but the immense amount of lifting that goes into making music, choreography, creating the stage show, outfits, promotion, etc. sounded like way too much for people who are, you know, usually in school or working another job. It’s impressive.
We had looked in at this angle a bit differently in the past, if you remember that series of posts by the former manager of Girls Excellency International. Considering how awesome that project was and how difficult it was for the manager and idols to make really any money at all, the whole scenario is I think worth considering every time an idol group folds out of nowhere, or a manager makes a decision that we don’t really understand.
It’s also worth considering just to get a grasp of how grueling this business is. Basically all of the arts — and all artists by extension — are hideously undercompensated for the value of the product that they create, systemically (in this case, the structure of the idol business) and just in general (“the market!” doesn’t reflect the limits on disposable income for people who’d probably pay more, but literally can’t). You kind of have to really want to idol to do it for very long, or be in a legit band, or whatever, because the financial piece probably isn’t there for you.
Anyway, it’s interesting to think about. And if you just want to look at an article that’s kind of about Avandoned, that’s cool too.